Our process for innovation ensures that our core expertise in human sciences, design, and technology is integrated throughout your project. Through a balanced phase-gate process that is cyclical and concurrent, we deliver projects in a risk-managed and timely manner.
Our process consists of several phases:
Understand: we identify fertile opportunity areas by understanding your business goals, customers' needs and market trends and applicable technology and then agree what needs to be done.
Conceive: we explore different ideas for what can be done and then determine what should be done to best align concepts with your business and project objectives.
Evolve: we develop, analyse and test concepts to demonstrate how they can be done to complete design and engineering solutions.
Prove: we build prototypes to prove solutions, as well as testing and evaluating them to verify that they meet defined requirements and validate that they're fit for the intended purpose.
Apply: we specify and document final designs for your team or production partners with the necessary quality management to ensure effective transfer.