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Welcome to Pulse, the blog of product and service design innovation consultancy PDD. We're here to share our inspiration, our passion, our observations and the things that make us go hmm.

The role of a moderator in Human Factors studies...

6/Apr/2017

The role of a moderator in Human Factors studies...

It may sound strange to say it but the role of a moderator, in my opinion, is to be a bit of a Chameleon. And a few acting skills don’t go amiss either! Let me explain… Read more

Single-person households driving alternatives in homecare

30/Mar/2017

Single-person households driving alternatives in homecare

Here at PDD we love exploring the intersection between trends and key sectors. So we’ve put together a short snap-shot series looking at trends within homecare and what they could mean to the fragrance and packaging sectors. In this first instalment we focus on the global growing middle classes and the opportunities this poses for fragrances & packaging in homecare products. Read more

Human Factors: The importance of exposure to the end user

23/Mar/2017

Human Factors: The importance of exposure to the end user

When previously working as a design engineer for a medical device manufacturer I was not always exposed to the end user of the device I was developing. Due to the pressure on resources, time required to arrange testing or the complexity of negotiating hospital access this activity was frequently put on hold. Read more

PDD’s Managing Director of Asia, Oliver Breit, is promoting The Damned 40th anniversary tour

21/Feb/2017

PDD’s Managing Director of Asia, Oliver Breit, is promoting The Damned 40th anniversary tour

As part of their Australasian tour, Punk forefathers The Damned will play their Hong Kong show this month, only their second live performance in this territory to date. Mentioned in the same breath as The Clash and The Sex Pistols, the legendary British rockers are currently celebrating the 40th anniversary of their 1977 debut ‘Damned Damned Damned’ – the first punk record ever released in the UK. Read more

PDD at the Surface Design Show 2017

10/Feb/2017

PDD at the Surface Design Show 2017

The Surface Design Show is an annual event showcasing the latest internal and external surface materials and architectural lighting. We went along this year to see what’s new and inspiring in the world of surface materials. Here’s a roundup of what caught our eye… Read more

CES 2017 highlights growing concerns over global air pollution and its associated health impact

2/Feb/2017

CES 2017 highlights growing concerns over global air pollution and its associated health impact

With more than 80% of people living in urban areas and air pollution a hot news topic, it was no great surprise to see that one of the biggest themes at CES this year was ‘air quality’. But it was not the global brands picking up on this theme; instead it was interesting to see some exciting products from startups addressing the global air pollution problem. In fact, the most popular area of the event was in the EUREKA area where there were a few hundred startups. Read more

Patient Centred Design – Is the Pharma industry playing catch up?

8/Dec/2016

Patient Centred Design – Is the Pharma industry playing catch up?

The consumer goods sector (FMCG, apparel, automotive, electronics) has always had greater freedom to explore design research in comparison to the Pharma industry, which is significantly more restricted. One of the problems with a stricter and more constrained set of rules is that it can curb innovation... Read more

IFA 2016: Smarter homes, healthier, sustainable and better connected

25/Oct/2016

IFA 2016: Smarter homes, healthier, sustainable and better connected

IFA exhibition provides a strong indication of what to expect in the consumer market for 2017. This year’s event focused on products and experiences intended to make homes smarter, healthier, more sustainable and better connected. Read more

Alternate worlds – What can pharma learn from other industries?

14/Sep/2016

Alternate worlds – What can pharma learn from  other industries?

In my recent blog post on patient-centricity, I highlighted that the pharma industry has over the past years embarked on a journey towards more patient-centricity and that this trend actually has broad support across key players. At the same time, even with the best of intentions, it will take time for this new ethos to be truly embedded in the business practices of all pharma companies. Read more

PDD rolls out successfully its Innovation Training programme in Asia

18/Aug/2016

PDD rolls out successfully its Innovation Training programme in Asia

One of PDD’s objectives has been to build on the success of its Innovation Training programme and expand it into Asia. Last year, PDD organised several taster HCD workshops during IXDC and delivered a private customised workshop to one of its clients in Asia. PDD’s first Asia specific public 'Accelerating Innovation through Human-Centred Design (HCD)' workshop took place in Shanghai on 19th and 20th July, and thankfully it occurred just before the heatwave hit 40℃! Read more

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