It may sound strange to say it but the role of a moderator, in my opinion, is to be a bit of a Chameleon. And a few acting skills don’t go amiss either! Let me explain… Read more
In all the excitement surrounding new technologies and the rush to 'be the first' to use them, it's easy to forget the people who will be interacting with them.
How do you really measure the efficiency of interface characteristics and user satisfaction in a way that can feed opportunities to develop and innovate?
The understanding that there is more to food and drink than taste alone has spurred interest in creating more engaging sensory products.
Here at PDD we love exploring the intersection between trends and key sectors. So we’ve put together a short snap-shot series looking at trends within homecare and what they could mean to the fragrance and packaging sectors. In this first instalment we focus on the global growing middle classes and the opportunities this poses for fragrances & packaging in homecare products. Read more
When previously working as a design engineer for a medical device manufacturer I was not always exposed to the end user of the device I was developing. Due to the pressure on resources, time required to arrange testing or the complexity of negotiating hospital access this activity was frequently put on hold. Read more
As part of their Australasian tour, Punk forefathers The Damned will play their Hong Kong show this month, only their second live performance in this territory to date. Mentioned in the same breath as The Clash and The Sex Pistols, the legendary British rockers are currently celebrating the 40th anniversary of their 1977 debut ‘Damned Damned Damned’ – the first punk record ever released in the UK. Read more
The Surface Design Show is an annual event showcasing the latest internal and external surface materials and architectural lighting. We went along this year to see what’s new and inspiring in the world of surface materials. Here’s a roundup of what caught our eye… Read more
With more than 80% of people living in urban areas and air pollution a hot news topic, it was no great surprise to see that one of the biggest themes at CES this year was ‘air quality’. But it was not the global brands picking up on this theme; instead it was interesting to see some exciting products from startups addressing the global air pollution problem. In fact, the most popular area of the event was in the EUREKA area where there were a few hundred startups. Read more
The consumer goods sector (FMCG, apparel, automotive, electronics) has always had greater freedom to explore design research in comparison to the Pharma industry, which is significantly more restricted. One of the problems with a stricter and more constrained set of rules is that it can curb innovation... Read more
IFA exhibition provides a strong indication of what to expect in the consumer market for 2017. This year’s event focused on products and experiences intended to make homes smarter, healthier, more sustainable and better connected. Read more
In my recent blog post on patient-centricity, I highlighted that the pharma industry has over the past years embarked on a journey towards more patient-centricity and that this trend actually has broad support across key players. At the same time, even with the best of intentions, it will take time for this new ethos to be truly embedded in the business practices of all pharma companies. Read more
One of PDD’s objectives has been to build on the success of its Innovation Training programme and expand it into Asia. Last year, PDD organised several taster HCD workshops during IXDC and delivered a private customised workshop to one of its clients in Asia. PDD’s first Asia specific public 'Accelerating Innovation through Human-Centred Design (HCD)' workshop took place in Shanghai on 19th and 20th July, and thankfully it occurred just before the heatwave hit 40℃! Read more
Check out the tunes coming from our Development Centre.