pulse blogPulse Blog

Welcome to Pulse, the blog of product and service design innovation consultancy PDD. We're here to share our inspiration, our passion, our observations and the things that make us go hmm.

The benefits of using Computational Fluid Dynamics as a tool for innovation

7/Sep/2017

The benefits of using Computational Fluid Dynamics as a tool for innovation

Alex Hanson discusses the benefits of using PDD’s Computational Fluid Dynamics (CFD) packages as a powerful tool for creativity and exploration throughout the design process. Read more

Our Hong Kong team re-locates to the achingly photogenic Quarry Bay area

4/Aug/2017

Our Hong Kong team re-locates to the achingly photogenic Quarry Bay area

Our Hong Kong team recently made a successful move to their new studio in the Quarry Bay area of Hong Kong. Here's what the team think about the new location and studio, and a handful of pictures from the opening party. Read more

What is design thinking?

26/Jul/2017

What is design thinking?

At PDD, we get asked this question a lot. What is Design thinking? So here is a brief summary of what it means and the benefits it could have to your organisation. Read more

Top tips from Jamie Buckley on how graduates can impress a recruiter...

11/Jul/2017

Top tips from Jamie Buckley on how graduates can impress a recruiter...

Jamie Buckley, Creative Director, features in the New Design Magazine Graduate Showcase 2017 supplement and offers advice on how to impress a recruiter. Read more

Homecare: Working families demanding speed & convenience

23/May/2017

Homecare: Working families demanding speed & convenience

Here at PDD we love exploring the intersection between trends and key sectors. So we’ve put together a short snap-shot series looking at trends within Homecare and what they could mean to the fragrance and packaging sectors. In this third instalment we focus on the demands placed on working families and the opportunities this poses for cleaning products and tools in the home. Read more

Learning from real world use – complementing medical device experience databases through analysis of social media

16/May/2017

Learning from real world use – complementing medical device experience databases through analysis of social media

An extract taken from Chris Vincent's knowledge piece that discusses the growing use of digital platforms such as social media to understand how people really use medical products. Read more

Millennials demanding eco products but not willing to compromise on quality & efficacy

25/Apr/2017

Millennials demanding eco products but not willing to compromise on quality & efficacy

Here at PDD we love exploring the intersection between trends and key sectors. So we’ve put together a short snap-shot series looking at trends within Homecare and what they could mean to the fragrance and packaging sectors. In this second instalment we focus on how the needs and desires of Millennials are driving a new approach to Homecare eco products and brands. Read more

The role of a moderator in Human Factors studies...

6/Apr/2017

The role of a moderator in Human Factors studies...

It may sound strange to say it but the role of a moderator, in my opinion, is to be a bit of a Chameleon. And a few acting skills don’t go amiss either! Let me explain… Read more

Single-person households driving alternatives in homecare

30/Mar/2017

Single-person households driving alternatives in homecare

Here at PDD we love exploring the intersection between trends and key sectors. So we’ve put together a short snap-shot series looking at trends within homecare and what they could mean to the fragrance and packaging sectors. In this first instalment we focus on the global growing middle classes and the opportunities this poses for fragrances & packaging in homecare products. Read more

Human Factors: The importance of exposure to the end user

23/Mar/2017

Human Factors: The importance of exposure to the end user

When previously working as a design engineer for a medical device manufacturer I was not always exposed to the end user of the device I was developing. Due to the pressure on resources, time required to arrange testing or the complexity of negotiating hospital access this activity was frequently put on hold. Read more

Sounds of the DC

Check out the tunes coming from our Development Centre.

Search Pulse

Archive