pulse blogPulse Blog

Welcome to Pulse, the blog of product and service design innovation consultancy PDD. We're here to share our inspiration, our passion, our observations and the things that make us go hmm.

What is design thinking?

26/Jul/2017

What is design thinking?

At PDD, we get asked this question a lot. What is Design thinking? So here is a brief summary of what it means and the benefits it could have to your organisation. Read more

Top tips from Jamie Buckley on how graduates can impress a recruiter...

11/Jul/2017

Top tips from Jamie Buckley on how graduates can impress a recruiter...

Jamie Buckley, Creative Director, features in the New Design Magazine Graduate Showcase 2017 supplement and offers advice on how to impress a recruiter. Read more

Homecare: Working families demanding speed & convenience

23/May/2017

Homecare: Working families demanding speed & convenience

Here at PDD we love exploring the intersection between trends and key sectors. So we’ve put together a short snap-shot series looking at trends within Homecare and what they could mean to the fragrance and packaging sectors. In this third instalment we focus on the demands placed on working families and the opportunities this poses for cleaning products and tools in the home. Read more

Learning from real world use – complementing medical device experience databases through analysis of social media

16/May/2017

Learning from real world use – complementing medical device experience databases through analysis of social media

An extract taken from Chris Vincent's knowledge piece that discusses the growing use of digital platforms such as social media to understand how people really use medical products. Read more

Millennials demanding eco products but not willing to compromise on quality & efficacy

25/Apr/2017

Millennials demanding eco products but not willing to compromise on quality & efficacy

Here at PDD we love exploring the intersection between trends and key sectors. So we’ve put together a short snap-shot series looking at trends within Homecare and what they could mean to the fragrance and packaging sectors. In this second instalment we focus on how the needs and desires of Millennials are driving a new approach to Homecare eco products and brands. Read more

The role of a moderator in Human Factors studies...

6/Apr/2017

The role of a moderator in Human Factors studies...

It may sound strange to say it but the role of a moderator, in my opinion, is to be a bit of a Chameleon. And a few acting skills don’t go amiss either! Let me explain… Read more

Single-person households driving alternatives in homecare

30/Mar/2017

Single-person households driving alternatives in homecare

Here at PDD we love exploring the intersection between trends and key sectors. So we’ve put together a short snap-shot series looking at trends within homecare and what they could mean to the fragrance and packaging sectors. In this first instalment we focus on the global growing middle classes and the opportunities this poses for fragrances & packaging in homecare products. Read more

Human Factors: The importance of exposure to the end user

23/Mar/2017

Human Factors: The importance of exposure to the end user

When previously working as a design engineer for a medical device manufacturer I was not always exposed to the end user of the device I was developing. Due to the pressure on resources, time required to arrange testing or the complexity of negotiating hospital access this activity was frequently put on hold. Read more

PDD’s Managing Director of Asia, Oliver Breit, is promoting The Damned 40th anniversary tour

21/Feb/2017

PDD’s Managing Director of Asia, Oliver Breit, is promoting The Damned 40th anniversary tour

As part of their Australasian tour, Punk forefathers The Damned will play their Hong Kong show this month, only their second live performance in this territory to date. Mentioned in the same breath as The Clash and The Sex Pistols, the legendary British rockers are currently celebrating the 40th anniversary of their 1977 debut ‘Damned Damned Damned’ – the first punk record ever released in the UK. Read more

PDD at the Surface Design Show 2017

10/Feb/2017

PDD at the Surface Design Show 2017

The Surface Design Show is an annual event showcasing the latest internal and external surface materials and architectural lighting. We went along this year to see what’s new and inspiring in the world of surface materials. Here’s a roundup of what caught our eye… Read more

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