pulse blogPulse Blog

Welcome to Pulse, the blog of product and service design innovation consultancy PDD. We're here to share our inspiration, our passion, our observations and the things that make us go hmm.

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Top tips from Jamie Buckley on how graduates can impress a recruiter...

11/Jul/2017

Top tips from Jamie Buckley on how graduates can impress a recruiter...

Jamie Buckley, Creative Director, features in the New Design Magazine Graduate Showcase 2017 supplement and offers advice on how to impress a recruiter. Read more

Learning from real world use – complementing medical device experience databases through analysis of social media

16/May/2017

Learning from real world use – complementing medical device experience databases through analysis of social media

An extract taken from Chris Vincent's knowledge piece that discusses the growing use of digital platforms such as social media to understand how people really use medical products. Read more

The role of a moderator in Human Factors studies...

6/Apr/2017

The role of a moderator in Human Factors studies...

It may sound strange to say it but the role of a moderator, in my opinion, is to be a bit of a Chameleon. And a few acting skills don’t go amiss either! Let me explain… Read more

Human Factors: The importance of exposure to the end user

23/Mar/2017

Human Factors: The importance of exposure to the end user

When previously working as a design engineer for a medical device manufacturer I was not always exposed to the end user of the device I was developing. Due to the pressure on resources, time required to arrange testing or the complexity of negotiating hospital access this activity was frequently put on hold. Read more

Patient Centred Design – Is the Pharma industry playing catch up?

8/Dec/2016

Patient Centred Design – Is the Pharma industry playing catch up?

The consumer goods sector (FMCG, apparel, automotive, electronics) has always had greater freedom to explore design research in comparison to the Pharma industry, which is significantly more restricted. One of the problems with a stricter and more constrained set of rules is that it can curb innovation... Read more

Alternate worlds – What can pharma learn from other industries?

14/Sep/2016

Alternate worlds – What can pharma learn from  other industries?

In my recent blog post on patient-centricity, I highlighted that the pharma industry has over the past years embarked on a journey towards more patient-centricity and that this trend actually has broad support across key players. At the same time, even with the best of intentions, it will take time for this new ethos to be truly embedded in the business practices of all pharma companies. Read more

How much Human Factors Usability is needed to prove a device is safe, effective and usable?

20/Jul/2016

How much Human Factors Usability is needed to prove a device is safe, effective and usable?

In my career I have been lucky enough to gain varying perspectives on the role of usability during the development of medical devices. I’ve worked as part of a design team with a responsibility for concept generation, preliminary research and detailed design. I’ve also worked as part of a human factors team with a broader remit for integrating human factors process across an organisation. One thing experience has taught me is that there is no ‘one size fits all’ when it comes to usability work. Read more

How patient-centric is the pharma industry?

14/Jun/2016

How patient-centric is the pharma industry?

In this first post of a three-part series, I look at the state of patient-centricity in the pharma industry today. In recent times, the pharma industry has increasingly adopted the mantra of “patient-centricity” which aims to put the patient at the heart of the company’s operation. Read more

Tips on how to approach medical device usability in China

21/Apr/2016

Tips on how to approach medical device usability in China

What happens when usability research is conducted abroad? A team from PDD have been working closely with international manufacturing organisations to develop medical devices for the Chinese inpatient market. This means that usability research has been conducted in Chinese and reported in English. This blog explores the benefit that usability research provides when implemented across international teams and how to overcome issues that may be encountered along the way. It amalgamates our insights taken from a number of usability projects conducted in China. Read more

The Role of Human-Centred Design in Healthcare Reform and Transformation

18/Feb/2016

The Role of Human-Centred Design in Healthcare Reform and Transformation

All too often our health care is taken for granted, and we assume it will always be available to serve our community’s needs. The question is “How Healthy are our Healthcare Facilities to handle the diversity of services and to produce healthy outcomes for an expansive and unprecedented market of six (6) living generations – All distinctively different with a diverse set of needs and priorities?” According to Pew Research Centre in 2015, 75.3 million Millennials (18-34) surpassed the number of 74.9 million Baby Boomers (51-69), and Gen X (35-50) is projected to outnumber the Boomers by 2028. Read more

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