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Welcome to Pulse, the blog of product and service design innovation consultancy PDD. We're here to share our inspiration, our passion, our observations and the things that make us go hmm.

IFA 2016: Smarter homes, healthier, sustainable and better connected

25/Oct/2016

IFA 2016: Smarter homes, healthier, sustainable and better connected

IFA exhibition provides a strong indication of what to expect in the consumer market for 2017. This year’s event focused on products and experiences intended to make homes smarter, healthier, more sustainable and better connected. Read more

Alternate worlds – What can pharma learn from other industries?

14/Sep/2016

Alternate worlds – What can pharma learn from  other industries?

In my recent blog post on patient-centricity, I highlighted that the pharma industry has over the past years embarked on a journey towards more patient-centricity and that this trend actually has broad support across key players. At the same time, even with the best of intentions, it will take time for this new ethos to be truly embedded in the business practices of all pharma companies. Read more

PDD rolls out successfully its Innovation Training programme in Asia

18/Aug/2016

PDD rolls out successfully its Innovation Training programme in Asia

One of PDD’s objectives has been to build on the success of its Innovation Training programme and expand it into Asia. Last year, PDD organised several taster HCD workshops during IXDC and delivered a private customised workshop to one of its clients in Asia. PDD’s first Asia specific public 'Accelerating Innovation through Human-Centred Design (HCD)' workshop took place in Shanghai on 19th and 20th July, and thankfully it occurred just before the heatwave hit 40℃! Read more

A great day out at the 30th J.P. Morgan Corporate Challenge

9/Aug/2016

A great day out at the 30th J.P. Morgan Corporate Challenge

A couple of weeks ago, PDD’s London team took part in the J.P. Morgan Corporate Challenge®. The 5.6K run was to raise funds for charity, Age UK. It was a great opportunity for some good old team bonding and camaraderie... Read more

How much Human Factors Usability is needed to prove a device is safe, effective and usable?

20/Jul/2016

How much Human Factors Usability is needed to prove a device is safe, effective and usable?

In my career I have been lucky enough to gain varying perspectives on the role of usability during the development of medical devices. I’ve worked as part of a design team with a responsibility for concept generation, preliminary research and detailed design. I’ve also worked as part of a human factors team with a broader remit for integrating human factors process across an organisation. One thing experience has taught me is that there is no ‘one size fits all’ when it comes to usability work. Read more

Virtual Reality (VR) in healthcare - focusing on the user need

28/Jun/2016

Virtual Reality (VR) in healthcare - focusing on the user need

Last Thursday I got the opportunity to learn about the latest and greatest in VR and its applications in healthcare, courtesy of Health Tech Women. Over the course of 2 hours, the Virtual Reality Breakfast event in London showed how VR really is no longer just about video gaming and is being used to transform healthcare across a range of therapy areas. Read more

How patient-centric is the pharma industry?

14/Jun/2016

How patient-centric is the pharma industry?

In this first post of a three-part series, I look at the state of patient-centricity in the pharma industry today. In recent times, the pharma industry has increasingly adopted the mantra of “patient-centricity” which aims to put the patient at the heart of the company’s operation. Read more

Risk management: Tips from Bunyadi, London's first naked restaurant

12/May/2016

Risk management: Tips from Bunyadi, London's first naked restaurant

So the waiting list for London’s first naked restaurant has gone through the roof. The Bunyadi opens in June 2016 for three months and claims to offer diners an experience “free and unadulterated from the trappings of modern life” including phones, electric lights and even clothing. Read more

Tips on how to approach medical device usability in China

21/Apr/2016

Tips on how to approach medical device usability in China

What happens when usability research is conducted abroad? A team from PDD have been working closely with international manufacturing organisations to develop medical devices for the Chinese inpatient market. This means that usability research has been conducted in Chinese and reported in English. This blog explores the benefit that usability research provides when implemented across international teams and how to overcome issues that may be encountered along the way. It amalgamates our insights taken from a number of usability projects conducted in China. Read more

A rewarding start to the year!

31/Mar/2016

A rewarding start to the year!

It’s been a great start to 2016. The first quarter is not yet over and already PDD has 3 new prestigious design awards to its name. PDD’s work with the health & personal care brand Swisslux and the Zyliss kitchenware brand has been awarded with Red Dot design awards. This was followed by a German Design Award for the Testo 870 Thermal Imager. Read more

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