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Welcome to Pulse, the blog of product and service design innovation consultancy PDD. We're here to share our inspiration, our passion, our observations and the things that make us go hmm.

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For the 'consumer' Tag returned 23 results

Single-person households driving alternatives in homecare

30/Mar/2017

Single-person households driving alternatives in homecare

Here at PDD we love exploring the intersection between trends and key sectors. So we’ve put together a short snap-shot series looking at trends within homecare and what they could mean to the fragrance and packaging sectors. In this first instalment we focus on the global growing middle classes and the opportunities this poses for fragrances & packaging in homecare products. Read more

CES 2017 highlights growing concerns over global air pollution and its associated health impact

2/Feb/2017

CES 2017 highlights growing concerns over global air pollution and its associated health impact

With more than 80% of people living in urban areas and air pollution a hot news topic, it was no great surprise to see that one of the biggest themes at CES this year was ‘air quality’. But it was not the global brands picking up on this theme; instead it was interesting to see some exciting products from startups addressing the global air pollution problem. In fact, the most popular area of the event was in the EUREKA area where there were a few hundred startups. Read more

IFA 2016: Smarter homes, healthier, sustainable and better connected

25/Oct/2016

IFA 2016: Smarter homes, healthier, sustainable and better connected

IFA exhibition provides a strong indication of what to expect in the consumer market for 2017. This year’s event focused on products and experiences intended to make homes smarter, healthier, more sustainable and better connected. Read more

Beauty and Brains: Hi-tech skincare devices

17/Sep/2015

Beauty and Brains: Hi-tech skincare devices

In a world where everything from socks and toothbrushes to toys and tattoos are being created ‘smart’, several beauty and tech brands have got on board with clever treatments and devices designed to help customers get picture-perfect skin. Here are just a few: Read more

IFA 2015: The UX take on the connected home

25/Aug/2015

IFA 2015: The UX take on the connected home

September is nearly here, meaning that the tech world will be once again converging on Berlin for the annual IFA convention. This is Europe's largest and oldest tech convention and naturally, PDD will be attending. Read more

‘Innovating for China’. Are western brands lagging behind?

6/May/2015

‘Innovating for China’. Are western brands lagging behind?

Over the past few decades, Chinese consumers’ perception of international brands and products was that they were ‘the best quality and most reliable’. But, with home-grown brands providing more choice and improved reliability, western brands are losing market share as it’s become harder to win trust and revenue, even for well-established brands like Siemens. Read more

The future of food in your home

30/Apr/2015

The future of food in your home

After tracking sociocultural and technology trends influencing and shaping the kitchen landscape over the past 10 years, we wanted to share with you some key insights and opportunity areas that will impact food futures. Read more

The future toilet: Impromptu hygiene enforcement

23/Apr/2015

The future toilet: Impromptu hygiene enforcement

Not the most dignified choice of topics, admittedly, but this is something that has either fascinated or mentally scarred me. I am going to share with you my experience of the ‘futuristic public toilet’, or to be more technically correct an ‘automated toilet.’ It was situated on the South Island of New Zealand by the Fox Glaciers. I was on a guided tour and we had long bus journeys with regular stops at public toilets and more importantly somewhere to get our morning coffee! Read more

Cost acceptable & customised innovation - Chinese brands go global!

24/Nov/2014

Cost acceptable & customised innovation - Chinese brands go global!

After attending CEF electronics show in Shanghai, Emily Lai investigates how local Chinese brands can survive and thrive if they want to expand in a global market place. What will set these Chinese brands apart from other players within their own highly competitive and fast moving marketplace? Read more

Links from the studio: A shopping centre full of sheep

21/Oct/2014

Links from the studio: A shopping centre full of sheep

There are a few things essential to all living things on this planet; food, water, oxygen and sunlight. As our world becomes increasingly populated, the demand put on the amount of land and natural resources needed to produce the food we eat has intensified. But what would happen if we could manufacture these basic life giving essentials in a shopping centre? Read more

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