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Design breakthrough in windscreen replacement

Belron® is the organisation behind Autoglass® in the UK and Carglass® across Europe. Building on its long-standing relationship with PDD, the vehicle glass repair and replacement company asked for help in designing a new tool.

Belron needed the tool because today's windscreens are often fitted with adhesives that make removal difficult. Considerable physical strength is required to cut out the glass, increasing the risk of damage to the customer's vehicle and injury to the company's technician. Having researched the European market for windscreen removal, PDD worked alongside Belron® Technical to develop a new tool called the Ezicut. At the company's request, PDD then managed all tool and assembly development, as well as the production process in the Far East.
Thanks to a holistic design approach, PDD created a new tool for technicians that delivered greater control and cutting precision while requiring less physical effort. Using the tool speeded up windscreen removal and reduced the likelihood of injury or vehicle damage - reducing claims against the company from customers and employees alike.

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News & Insights


‘Insight Driven Innovation’, PDD features in New Design Year Book 2017

Vassilios Kanellopoulos talks to New Design magazine about PDD enjoying another successful year creating innovative products, services and experiences for clients the world over.


A rewarding start to the year!

It’s been a great start to 2016. The first quarter is not yet over and already PDD has 3 new prestigious design awards to its name. PDD’s work with the health & personal care brand Swisslux and the Zyliss kitchenware brand has been awarded with Red Dot design awards. This was followed by a German Design Award for the Testo 870 Thermal Imager.