Return to section

Analysing product usage informs innovation planning

A global wound care solutions provider commissioned PDD to research how multiple stakeholders in the US perceived its products and treatments.
PDD mapped the treatment journey, analysed product use, identified knowledge gaps, and captured the internal understanding of how the provider was perceived in relation to the competition. 
PDD insights from research challenged the client's assumptions about its perception in the market and about which stakeholders had most influence over purchasing decisions. Crucially, PDD highlighted an important yet slow-moving shift in the market that presented the company with a significant commercial opportunity.
Going beyond a report on the findings, PDD produced a printed book that explained the market dynamics plus the roles and needs of every stakeholder. The client encouraged its senior staff to refer regularly to this book, which included practical guidelines on future innovation planning across key areas.

Learn more about our expertise and work in Medical and Healthcare.

News & Insights


‘Insight Driven Innovation’, PDD features in New Design Year Book 2017

Vassilios Kanellopoulos talks to New Design magazine about PDD enjoying another successful year creating innovative products, services and experiences for clients the world over.


The Role of Human-Centred Design in Healthcare Reform and Transformation

All too often our health care is taken for granted, and we assume it will always be available to serve our community’s needs. The question is “How Healthy are our Healthcare Facilities to handle the diversity of services and to produce healthy outcomes for an expansive and unprecedented market of six (6) living generations – All distinctively different with a diverse set of needs and priorities?” According to Pew Research Centre in 2015, 75.3 million Millennials (18-34) surpassed the number of 74.9 million Baby Boomers (51-69), and Gen X (35-50) is projected to outnumber the Boomers by 2028.