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Designing for health management in 2025

Hitachi Design - an innovation centre serving all of the company's sector-specific divisions - invited PDD to look at European trends and industry expectations regarding the use of digital health records.
 
To create a vision of how people will manage their health in 2025, PDD interviewed thought leaders - e.g. academics, clinicians, journalists, government agencies and NGOs - in Denmark and the UK. The research revealed divided opinions on the value of digitisation: many proclaimed the clinical benefits of sharing health data, while others expressed concern about issues such as data privacy. 

Using the insights gained from the research, PDD facilitated a creative workshop with the Hitachi project team to generate an evidence-based overview of digital health. To help capture the ideas generated by the workshop and share them with the wider Hitachi Design team, PDD worked closely with Hitachi to create an inspirational short-film. The narrative of the film was centred on a fictitious family and their interactions with healthcare practitioners and providers in the year 2025.

The film has already helped to generate a number of new research and development initiatives within the client organisation.

Learn more about our expertise and work in Medical and Healthcare.
 


News & Insights

27/07/2017

PDD completes its transition to the 2016 version of ISO13485 for Medical Devices.

PDD has completed its planned transition to the latest version of this rigorous international quality assurance standard for medical devices, building on the success of earlier transitions and successful audits to the FDA 21CFR Part 820 in 2015.

18/02/2016

The Role of Human-Centred Design in Healthcare Reform and Transformation

All too often our health care is taken for granted, and we assume it will always be available to serve our community’s needs. The question is “How Healthy are our Healthcare Facilities to handle the diversity of services and to produce healthy outcomes for an expansive and unprecedented market of six (6) living generations – All distinctively different with a diverse set of needs and priorities?” According to Pew Research Centre in 2015, 75.3 million Millennials (18-34) surpassed the number of 74.9 million Baby Boomers (51-69), and Gen X (35-50) is projected to outnumber the Boomers by 2028.