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PDD creates consumer-friendly appearance for OTC device

Both childbirth and age can cause female urinary incontinence as a result of weakened pelvic floor muscles. Exercise solutions using weighted inserts is a well-known effective treatment. However such products need to be sensitive to the issues of discretion, femininity and comfort.
These were the guiding factors in our semiotic analysis and visual design language work when PDD was commissioned by SSL to design the casework for their pelvic floor exercise system to be sold in pharmacies. 
PDD's brand-sensitive, cost-effective and reliable design solution not only received widespread positive reviews but helped SSL International to achieve a leading global position within this market.

Learn more about our expertise and work in Medical and Healthcare. 

News & Insights


‘Insight Driven Innovation’, PDD features in New Design Year Book 2017

Vassilios Kanellopoulos talks to New Design magazine about PDD enjoying another successful year creating innovative products, services and experiences for clients the world over.


The Role of Human-Centred Design in Healthcare Reform and Transformation

All too often our health care is taken for granted, and we assume it will always be available to serve our community’s needs. The question is “How Healthy are our Healthcare Facilities to handle the diversity of services and to produce healthy outcomes for an expansive and unprecedented market of six (6) living generations – All distinctively different with a diverse set of needs and priorities?” According to Pew Research Centre in 2015, 75.3 million Millennials (18-34) surpassed the number of 74.9 million Baby Boomers (51-69), and Gen X (35-50) is projected to outnumber the Boomers by 2028.