At PDD we are pleased to announce the launch of our new Interactive Trends Map, a tool that provides fresh and immersive interaction with insights and trend data.
Why an interactive map?
There are many ways that insights and examples can be communicated, from reports, to videos, to interactive tools. We created this interactive trends map to showcase one example of how information can be delivered so that it’s easy to access and keep up to date. By presenting information in this online format readers can explore at their own pace, from top level trends and executive summaries to in depth information and data.
We have taken the industry sector of ‘beauty’ to help us illustrate our new tool; in our Beauty Trends Map we explore how culture impacts approaches to beauty around the world.
Click on the map below
to explore the world of beauty across the globe and how different regions influence one another. Through understanding culture and context, we can tease out the regional nuances that affect people’s attitudes and behaviours, helping our clients design products and services that are globally and locally relevant.
This is a Beta version, we are still developing different types of dynamic, interactive reporting formats and would welcome any feedback/comments.
If you would like to know more about this type of information design and how we might use insights to dive innovation for you, get in touch.
Posted by PDD
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