Tag: e-cigarettes

VOKE – Nicotine inhaler licensed by the MHRA

As a designer I have always found the most rewarding products to develop are those that improve the quality of people’s lives: whether it’s medical equipment for new therapies, easier to use pharma devices, protective equipment for industry and defence or safety products for the rugged outdoors. Improving lives for me means delivering better and safer experiences and wellbeing, preferably also in a more efficient or sustainable way. There is a clear value attached to improving the quality of lives of users, so at the same time the endeavor is more likely to be a worthwhile to the producer also. At PDD we call this objective where parties win-win ‘Meaningful Innovation’.

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