Tag: technology
Wearable Technology
Wearable technology is becoming more common place through products like Nike+, but there are still many questions to be asked about what the future holds and how consumers will accept the ‘new normal’ for wearable technology. Our Principal of Design and Innovation, Oliver Stokes, writes for Techopedia on the future of wearable technology. The full article is available here.
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Technology in Sport: competitive edge or unfair advantage?
Technology Doping is a relatively new term, but it’s of paramount importance in the world of sport. It refers to the unfair advantages an athlete or team may gain from technology. With London2012 finally upon us we ask the question – where does competitive edge stop and unfair advantage begin?
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Products at every price
I’m sure it wasn’t long ago that you could guess the price of a product in the shops – and would be pretty close. Each product category had a price band which was generally accepted.
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