Design Thinking, a Human-Centered Design approach to innovation helps Hilti break into the META Emerging Markets
When it comes to robust tools for the professional and semi-professional DIY market Hilti undoubtedly claims the number 1 spot in the European market. For over 75 years Hilti has set the standard for heavy duty tools and can be found on virtually every construction site in the world. Hilti approached PDD because it needed a fresh Design Thinking approach to develop a new industrial tool that would help Hilti break into the Emerging Markets in the Middle East, Turkey and Africa (META).
By using Design Thinking methodologies – a Human-Centered Design approach to innovation, PDD Asia developed a new corded drill driver that takes into consideration specific user needs in the Emerging Markets; such as cost, size, functional requirements, and the stakeholder needs; filling a gap in the vast product assortment range offered by Hilti.
The UD 4 is designed to perform any required job on construction sites and in the workshop; it can drill a high number of holes per day for the same application. The tool is used for wood and steel applications ranging from alloyed steel to stainless steel.
Time was of the essence as market requirements did not allow for a lengthy development – PDD previous experience in the DIY market and its proximity to the manufacturing partner have been a key factor for the completion of the creative phases, ergonomic studies and CAD development to tight timescales.
From an early stage in the development process, the PDD team communicated on a regular basis with Hilti assigned Original Equipment Manufacturer (OEM) in order to guarantee that the stringent performance and technical requirements adhered to Hilti Visual Brand Language (VBL).