Fuelling innovation worldwide
As a leading global brand, Samsung’s drive to pioneer innovative products for consumers across the world is crucial to its success.
PDD has helped Samsung teams in Europe and Asia for more than a decade on a number of innovation challenges ranging from research and strategic innovation to novel technical solutions. We’ve conducted people-centred research to understand the needs of consumers in new markets, identified the emerging social and technology trends that are likely to drive behavioural and commercial change, and developed novel technical solutions, including patented methods of opening refrigerators, novel hand grip systems, structural support systems, technical expertise in detergent delivery, cleaning systems and easy methods of re-configuration.
Working in collaboration with Samsung teams, we’ve built a close working relationship to achieve novel but realistic solutions.