Kitchen to table: A fresh take on food preparation and serving
ZAK, a leading manufacturer of tableware and accessories, asked PDD to design a collection “Kitchen to Table” food-preparation and serving tools that would make it easier and more enjoyable to prepare and serve food.
A key goal of the new product line was to make the transition between food preparation (in the kitchen) and serving at the table, as seamless and delightful as possible. We created a harmonious yet playful visual identity for the products that aligned with ZAK’s brand values, while also differentiating them from the competitors. We also designed the products to be easy-to-use, affordable, and compact.
Across the entire range, we used high quality materials and manufacturing methods including BPA-free plastic, high quality heat-resistant nylon, and a ceramic crush-grind mechanism of the Spice-Grinder.
The ZAK Kitchen to Table product line provides a complete set of products at affordable prices that are compact and easy to use.