carmenmarrero@pddinnovation.com, Author at PDD

The Evolving Role of AI in Human Factors

Artificial Intelligence (AI) is influencing Human Factors, from how we analyse behaviour to how we evaluate systems and interpret user experience. This article gives a succinct overview of current applications and how AI can be used effectively while preserving the human judgment and rigour that are essential to good design.


More Details

Design for Restful Living

Rest is being redefined, along with our expectations of health and wellbeing in daily life. This article explores how consumer brands can transcend functional solutions to support emotional release, sensory restoration and more meaningful experiences of recovery and balance.


More Details

Zeus Spinal System wins Red Dot Product Design Award 2025

We are delighted to see the Zeus Spinal Thoracolumbar Screw-Rod System by Sanyou Medical, designed in collaboration with PDD, recognised with a Red Dot Product Design Award 2025 in the Medical Devices and Technology Design category.


More Details

Mind Matters: Designing the Future of Women’s Health

Women’s health challenges are complex. From menstruation to menopause, physical symptoms often go together with stress, isolation, and psychological strain — yet these experiences remain largely unsupported. This article explores the value of empathy and design research to challenge assumptions, unveil unmet needs, and help build the future women deserve.


More Details

Bridging the Gap:
Advancing Women’s Healthcare Through Design Research

The data gap in women’s healthcare is real. From under-researched conditions to overlooked physiological differences, incomplete data has led to solutions that fail to meet women’s needs. This article explores how design research can help close the gap — driving equity, sparking innovation, and delivering better outcomes for all.


More Details

Healthy Home, Healthy Self:
A New Frontier for Wellbeing

Our homes are becoming the epicentre of health and wellbeing, reshaping how we live, rest, and recover. This article explores how indoor environments, restful living, and personalised care at home are transforming everyday life, uncovering opportunities for innovative design to redefine the home as a catalyst for healthier living.


More Details

Automation and Robotics: Transforming the Healthcare Journey

Robotics and automation are transforming healthcare, offering greater precision and efficiency. Beyond technical innovation, how do these advancements improve patient care and outcomes? And what steps can stakeholders take to overcome barriers and integrate these technologies for meaningful change?


More Details

CleanTech Innovation:
Building Landscapes for Change

CleanTech products, services, and processes are decidedly making their way into consumer markets. But beyond environmental benefits, what lifestyle advantages does CleanTech offer? And how can governments and companies encourage consumers to embrace these alternatives for lasting change?


More Details