ABOUT At PDD, everyone lives and breathes an approach to design that drives commercial innovation.

PDD is a design and innovation consultancy that has developed successful, award-winning and world-first products and experiences for over 35 years.

Based in London, Hong Kong and Shanghai, our talented and experienced managers, researchers, designers and engineers help companies in the Consumer, Medical & Healthcare, Industrial & Commercial and Services sectors around the world achieve their business goals through developing innovative new solutions.

We apply a holistic approach to innovation for risk-managed project success. From insight to delivery our human-centred approach to design ensures appeal and rewarding experiences. Fused with inventive creativity, our unique designs perform superbly, and underpinned with proven quality management (ISO 9001 & 13485) and rigorous implementation, they are robust and profitable to produce.

We want the experience of our service to make you return, and the commercial success from our collaboration to fund the repeat of your success.

To discover what is inspiring and provoking our team right now, take a look at our blog, Pulse.

 

APPROACH

We focus on product and experience innovation that is appealing, responsible and profitable. To uncover and exploit opportunities for you, we have built a balanced team across human sciences, design and technology with the breadth and depth needed to provide you with meaningful innovation.

HOW WE WORK
APPROACH

We focus on product and experience innovation that is appealing, responsible and profitable. To uncover and exploit opportunities for you, we have built a balanced team across human sciences, design and technology with the breadth and depth needed to provide you with meaningful innovation.

HOW WE WORK
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