PDD is a global innovation consultancy. We create products and experiences that enhance businesses and improve people’s lives.
With a unique interdisciplinary approach rooted in Human Centred Design, we partner with the world’s most influential organisations and visionary startups to identify new market opportunities and deliver innovations that are appealing, responsible and profitable.
PDD is certified to ISO13485:2016 and client-audited to 21CFR820.
We are an experienced and diverse team of specialists from human sciences, design, business strategy and engineering, working in close collaboration throughout the entire process, to uncover opportunities and deliver meaningful innovation.
PDD has been at the forefront of product and experience innovation for over 40 years, turning new technologies into solutions that work for people and drive business success.
Our work is recognised as best-in-class by industry leaders around the world. Over the last 25 years, we have won over 100 international awards in design, engineering, and consumer, healthcare and business innovation.
In today’s world, people have increasingly high expectations of what a product and service should do for them, but also for our planet.
As innovators, we follow a holistic approach to help identify effective, sustainable design strategies across products and services. From products that are made from less impactful or recycled materials to services that can enable people to make more sustainable choices, we consider and balance the needs of businesses and users with those of the planet and environment to create a real difference for the world.
PDD’s core principles of sustainable design translate to exploration, assessment and design with the aim to: