Joanna
Business Development Manager
PDD is a global innovation consultancy. We create products and experiences that enhance businesses and improve people’s lives.
With a unique interdisciplinary approach rooted in Human Centred Design, we partner with the world’s most influential organisations and visionary startups to identify new market opportunities and deliver innovations that are appealing, responsible and profitable.
PDD is certified to ISO13485:2016 and client-audited to 21CFR820.
Our Team
We are an experienced and diverse team of specialists from human sciences, design, business strategy and engineering, working in close collaboration throughout the entire process, to uncover opportunities and deliver meaningful innovation.
Carmen
Marketing Director
Hongru
Consultant – Engineering Design
Jasper
Consultant - Industrial Design
Lavency
Business Development Manager - Consumer
Euan
Consultant - Human Factors & Research
Miles
Consultant - Engineering Design
Max
Intern - Product Design Engineer
Wyn
Principal – Design & Experience
Dhruva
Marketing Executive
Nick
Principal – Human Factors & Research
Gavin
Principal – Human Factors & Usability
Brady
Consultant – Product Design Engineer
Matt
Consultant - Engineering Design
Liam
Consultant – Models & Prototypes
Owen
Consultant - Industrial Design
Will
Consultant - Industrial Design
Julie
Senior Consultant ‐ Human Factors & Usability
Wei
Consultant ‐ Engineering Design
Poppy
Consultant - Human Factors & Usability
Doris
Intern - Industrial Design
Theo
Consultant - Engineering Design
Rajabbek
Consultant - Human Factors & Usability
Anke
Consultant – Design Research
Cameron
Principal - Engineering Design
Karsten
CEO
Victoria
Front of House Executive
Hollie
Principal – Human Factors & Research
Doug
Senior Consultant - Product Design Engineer
Sarita
Insights Editor
Jamie
Creative Director
Norihiko
Senior Consultant - Industrial Design
Graham
Technical Director
Vicky
Principal - Research
Charles
Director - Design Innovation Asia
Monique
Consultant – Industrial Design
Luke
Senior Consultant - Industrial Design
Daisy
Consultant – Research & Market Intelligence
Laura
Group Management Accountant and Talent Management
Michael
IT Manager
Helen
Business Development Manager
Lynne
Reception Manager
Jon
Director - Product Design Engineering
Chantelle
Group Financial Controller
Vassilios
Business Development Director
Adam
Senior Consultant - Models & Prototypes
Sarah
Manager - Quality & Operations
History
PDD has been at the forefront of product and experience innovation for over 40 years, turning new technologies into solutions that work for people and drive business success.
Shaping innovation best-practice
Our multidisciplinary teams have pioneered and continue to drive best practices across the entire development process, from industrial design and prototyping, to research, usability and experience innovation. We are regularly invited to contribute our thinking and make recommendations to industry guidelines designed to drive more efficient, effective innovations.
Changing lives with world-first solutions
Since we designed the first consumer marine VHF radio to improve communications and safety at sea back in the 1980s, we have a track record of turning new technologies into iconic products and services that transform people’s lives.
The first voice-operated computer for work (a predecessor or today’s mobile phones) or the first autoinjector designed specifically for children are just a few examples.
Fostering entrepreneurship
Entrepreneurship is an essential part of the culture at PDD. We thrive on finding new opportunities and always encourage our team to develop novel ideas and generate IP.
Over the last four decades, many our PDD ventures have grown into successful businesses, generating. We continue to foster invention and are particularly proud of our alumni, who have founded dozens of innovative companies around the world.
Awards
Our work is recognised as best-in-class by industry leaders around the world. Over the last 25 years, we have won over 100 international awards in design, engineering, and consumer, healthcare and business innovation.
Sustainability
In today’s world, people have increasingly high expectations of what a product and service should do for them, but also for our planet.
As innovators, we follow a holistic approach to help identify effective, sustainable design strategies across products and services. From products that are made from less impactful or recycled materials to services that can enable people to make more sustainable choices, we consider and balance the needs of businesses and users with those of the planet and environment to create a real difference for the world.
PDD’s core principles of sustainable design translate to exploration, assessment and design with the aim to:
Reduce or eliminate the use of single-use and non-recyclable materials
Reduce material content and improve levels of reuse, recycling or composting
Optimise efficiency so products require less energy to operate
Improve product reliability, longevity and serviceability.
