PDD is a design and innovation consultancy creating physical and digital products and experiences that drive our client businesses and delight their customers and users. We have been winning awards and serving our long-standing clients since 1980.

With studios in London, Hong Kong and Shanghai, and working in 6 continents, our experienced managers and talented researchers, designers and engineers help companies in the Medical & Healthcare, Consumer and Industrial & Commercial sectors to grow their businesses through innovation.

We ensure that product and experience solutions are successful by ensuring they are appealing to customers, are feasible and viable for clients to make and are responsible given regulation, society and the environment. Such success creates our future- and its this sustainable ‘win-all-round’ business model that excites us- we call it ‘Meaningful Innovation’.

APPROACH

We focus on product and experience innovation that is appealing, responsible and profitable. To uncover and exploit opportunities for you, we have built a balanced team across human sciences, design and technology with the breadth and depth needed to provide you with meaningful innovation.

HOW WE WORK
APPROACH

We focus on product and experience innovation that is appealing, responsible and profitable. To uncover and exploit opportunities for you, we have built a balanced team across human sciences, design and technology with the breadth and depth needed to provide you with meaningful innovation.

HOW WE WORK
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