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Insights
Routine to Ritual: Elevating Everyday Experiences
In our search for convenience and efficiency, many of our everyday chores have become monotonous routines. But what if those repetitive actions could instead become a way to bring joy into our lives?
In this article, Sarita Wilkinson, Insights Editor at PDD, explores the power of rituals and how consumer brands can elevate our everyday experiences, as we interact with the functional objects in our lives.
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