Good design should mitigate the risk of accidental damage. But how can design drive behaviour change for consumers and brands?

In this article, Sarita Wilkinson, Insights Editor, explains how, by expanding understanding to the end-of-life of a product we can unveil vital insights into the emotions people experience when something they own breaks, uncovering key opportunities for brands in design for repair.

How wonderful to have our design shows back in London this spring! Despite the changeable weather this week, we’ve been out and about to see what’s new and inspiring at Clerkenwell Design Week.

So, let’s take a look at a few things that caught our eye…

We are very proud to announce that the Voltcraft VC 891, designed in collaboration with Conrad Electronics, has won the prestigious Red Dot award 2023 in the category of Product Design.

It was great to be back at Clerkenwell Design Week this year with the sun shining, as we made our way through the showrooms and installation spaces to spot inspiring design trends.

In our search for convenience and efficiency, many of our everyday chores have become monotonous routines. But what if those repetitive actions could instead become a way to bring joy into our lives?

In this article, Sarita Wilkinson, Insights Editor at PDD, explores the power of rituals and how consumer brands can elevate our everyday experiences, as we interact with the functional objects in our lives.

In recent months, we are seeing a rise in baby foods with some serious eco credentials, expanding the market of plant-based and free-from alternatives within this sector.
In this article, Sarita Wilkinson, Insights Editor at PDD, explores what is driving this new emerging trend, and how brands are responding to the increasing demands of parents for baby foods that not only meet the nutritional needs of their young children, but also align with their values on climate change and help them to meet their own sustainability objectives.

People’s relationship with their homes is shifting, from the artefacts that populate our space, to the way in which we consume resources.

In this article, Jamie Buckley, Creative Director at PDD, explores how data and behaviour change is shaping the future of our living spaces; and how we can design better home products and experiences to meet consumers’ changing expectations and build trust.

We are delighted to see our colleague Dr Jim Roberts, consultant anaesthetist and medical innovator at University College London Hospitals (UCLH) and independent advisor in healthcare innovation at PDD, published in Med-Tech Innovation.

In this article, he explores the existing barriers to collaboration and proposes a new path for medics, healthcare systems and industry to work together and develop better solutions.

It’s great to see our work with Trojan Energy featured in The Engineer magazine. The innovative, first-of-a-kind, on-street EV chargers help support electric vehicle usage and promote a greener future for cities.

The design is optimised to withstand the challenges of urban life – from vandalism to crowded pavements – and does so in an understated way, maintaining the character of the streets and neighbourhoods.

Evolving shopping habits of consumers has led to the steady rise in e-commerce. Over the last two years, however, as consumers who previous had little or no engagement with online shopping were forced into new behaviours, the adoption of e-commerce accelerated beyond all expectations, with many of those who have embraced online shopping not wishing to turn back.

Mitigating Usability Risks in Medical Device Development, in the light of the upcoming National Medical Product Administration (NMPA) guidelines in China.

Risk analysis is now embedded in so many quality standards that its inclusion is almost mandated in project plans. But, is risk analysis everything it is deemed to be?
At PDD, we have used Failure Mode Analysis methods and tools for over 25 years – it’s perhaps a good time to challenge some of the underlying beliefs behind these systems.

At PDD we like to keep one eye on the horizon, scanning themes and emerging trends across the healthcare sector to understand what’s next. As the rise of digital health and therapeutics continues, we take a look at what this means for the patient experience and what opportunities lie in the area of self-care and self-management.

How can telehealth enable patient autonomy?

A snapshot view of future opportunities

Over the past two years, telehealth has seen exponential growth, accelerated by the pandemic and a need to keep people safe and healthy in their homes. Whilst the use of digital information and communication technology to access healthcare services remotely was something we were already seeing, the pandemic turned this into a necessity, not a luxury; and did so practically overnight.

How wonderful to have our design shows back in London this spring! Despite the changeable weather this week, we’ve been out and about to see what’s new and inspiring at Clerkenwell Design Week.

So, let’s take a look at a few things that caught our eye…

The COVID-19 pandemic made us dramatically reassess our relationships with our homes. As we embrace a new normality, what are the implications for the design of our living spaces? 

In this article, Tim Wooller, Principal – Industrial Design at PDD explores the rush to multi-modal living and the opportunities ahead, as we continue to push the boundaries of how we live. 

We are delighted to announce that the Rollei Fotoliner Oceanpro backpack designed in collaboration with PDD has won a Red Dot award 2022 in the category of product design.

PDD and Tri-Star Design announced today a new partnership that will accelerate innovation, design and development for a rapidly expanding digital healthcare market.

We are very proud to share that the TrickleStar Advanced Keyboard designed in collaboration with PDD, has won the prestigious Red Dot award 2022 in the category of Product Design.

We are delighted to announce that our colleague Charles Ingrey-Senn has become a partner at PDD.