We are excited to announce that Charles Ingrey-Senn has been appointed Principal of Design Innovation Asia at PDD. This is a key appointment, supporting growth and development of PDD as a leading global consultancy.
PDD’s Marketing Executive, Susie Quddus interviews our newest team member about his exciting role at PDD Shanghai and the latest FMCG trends in China.
China has experienced tremendous economic growth over the years. A certain amount of Chinese commercial organisations are exploring Western markets, but what are the challenges they face in trying to go West? Invited by The Huffington Post, Karsten Fischer, CEO at PDD, investigates and analyses different routes of how they can successfully break into these markets. Click here to view Karsten’s blog posts on The Huffington Post.
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