Tag: PR
INSIGHT: Why fitness is the gateway drug for wearable tech
Sarita Wilkinson features in StrategyEye and shares her opinion on the latest report from Juniper Research who predicts fitness wearable tech devices look more likely to drive the wearable space than smart watches.
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PDD features in Design Magazine
PDD’s Heather McQuaid, Principal – Human-Centred Design and Vicky Hong, Business Development Manager (China), talk to Design Magazine about our Human-Centred Design approach for innovation, following the workshop PDD facilitated in IXDC 2014 Beijing.
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Headphones are the original wearable. PDD features in Fortune Magazine
Wearables are all the craze this year, but as the Apple acquisition of Beats shows us – the focus should be on headphones and not on the wrist. Marko Plevnik talks to Fortune Magazine on how the ‘original wearable’ has the potential to offer more than just a private music experience.
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PDD features in TechRepublic: Wearables and fashion
Wearable devices are still trying to gain a solid foothold with consumers. The concept is already boring some, so PDD’s Simon Lamason talks to TechRepublic on what manufacturers can do to figure out how to appeal to the masses.
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PDD features in Soap Perfumery & Cosmetics Magazine
To create innovative beauty products and packaging, brands should look to other industries for inspiration and draw from their heritage. Maeve Keane and Sarita Wilkinson speak to Julia Wray.
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