About

At PDD, everyone lives and breathes an approach to design that drives commercial innovation.

PDD is a design and innovation consultancy that has developed successful, award-winning and world-first products and experiences for over 35 years.

Based in London, Hong Kong and Shanghai, our talented and experienced managers, researchers, designers and engineers help companies in the Consumer, Medical / Pharma, Industrial-Commercial and Services sectors around the world achieve their business goals through developing innovative new solutions.

We apply a holistic approach to innovation for risk-managed project success. From insight to delivery our human-centred approach to design ensures appeal and rewarding experiences. Fused with inventive creativity, our unique designs perform superbly, and underpinned with proven quality management (ISO 9001 & 13485) and rigorous implementation, they are robust and profitable to produce.

We want the experience of our service to make you return, and the commercial success from our collaboration to fund the repeat of your success.

To discover what is inspiring and provoking our team right now, take a look at our blog.

Team

Jamie

Creative Director

<span>Jamie </span><br><span>Creative Director</span>

Graham

Technical Director

<span>Graham </span><br><span>Technical Director </span>

Vicky

Business Development Manager

<span>Vicky </span><br><span>Business Development Manager</span>

Lars

Senior Industrial Designer

<span>Lars </span><br><span>Senior Industrial Designer</span>

Alun

Director of Medical

<span>Alun </span><br><span>Director of Medical</span>

Chris

Senior Consultant - Human Factors & Usability

<span>Chris </span><br><span>Senior Consultant - Human Factors & Usability</span>

Karen

Business Development Manager

<span>Karen </span><br><span>Business Development Manager</span>

Keith

Senior Consultant - Electronics and Embedded Software

<span>Keith </span><br><span>Senior Consultant - Electronics and Embedded Software</span>

Lisa

Consultant - Design

<span>Lisa </span><br><span>Consultant - Design</span>

Ronan

Consultant – Product Design Engineer

<span>Ronan </span><br><span>Consultant – Product Design Engineer </span>

Sarah

Quality and Operations Executive

<span>Sarah </span><br><span>Quality and Operations Executive</span>

Luke

Senior Consultant - Industrial Design

<span>Luke </span><br><span>Senior Consultant - Industrial Design</span>

Daisy

Business Development Executive

<span>Daisy </span><br><span>Business Development Executive</span>

Oliver

Managing Director Asia

<span>Oliver </span><br><span>Managing Director Asia</span>

Hollie

Senior Consultant - Human Factors & Research

<span>Hollie </span><br><span>Senior Consultant - Human Factors & Research</span>

Nori

Senior Consultant – Industrial Design

<span>Nori </span><br><span>Senior Consultant – Industrial Design</span>

Helen

Business Development Manager

<span>Helen </span><br><span>Business Development Manager</span>

Karsten

CEO

<span>Karsten </span><br><span>CEO</span>

Sarita

Senior Consultant - Design Insight

<span>Sarita </span><br><span>Senior Consultant - Design Insight </span>

Alex

Consultant - Engineering Design

<span>Alex </span><br><span>Consultant - Engineering Design</span>

Ivy

Office Manager

<span>Ivy </span><br><span>Office Manager</span>

Mark

Industrial Designer

<span>Mark </span><br><span>Industrial Designer</span>

Nick

Senior Consultant - Human Factors & Usability

<span>Nick </span><br><span>Senior Consultant - Human Factors & Usability </span>

David

Senior Industrial Design Engineer

<span>David </span><br><span>Senior Industrial Design Engineer</span>

Higashi

Branding & Design Management

<span>Higashi </span><br><span>Branding & Design Management</span>

Vassilios

Business Development Director

<span>Vassilios </span><br><span>Business Development Director</span>

Jason

Senior Industrial Designer

<span>Jason </span><br><span>Senior Industrial Designer</span>

Janet

Principal - Design Research

<span>Janet </span><br><span>Principal - Design Research</span>

Lynne

Reception Manager

<span>Lynne </span><br><span>Reception Manager </span>

Laura

Management Accountant and Talent Management

<span>Laura </span><br><span>Management Accountant and Talent Management</span>

Adam

Senior Consultant - Team Leader Models & Prototypes

<span>Adam </span><br><span>Senior Consultant - Team Leader Models & Prototypes</span>

Melanie

Finance Executive

<span>Melanie </span><br><span>Finance Executive</span>

Malcolm

Senior Consultant - Engineering Design

<span>Malcolm </span><br><span>Senior Consultant - Engineering Design</span>

Luke

Consultant - Models & Prototypes

<span>Luke </span><br><span>Consultant - Models & Prototypes</span>

Susie

Marketing Executive

<span>Susie </span><br><span>Marketing Executive</span>

Kevin

Senior Project Manager

<span>Kevin </span><br><span>Senior Project Manager</span>

Chantelle

Group Financial Controller

<span>Chantelle </span><br><span>Group Financial Controller</span>

Theo

Technical Design Intern

<span>Theo </span><br><span>Technical Design Intern</span>

Jaman

Industrial Designer

<span>Jaman </span><br><span>Industrial Designer</span>

Vicky

Senior Designer & Researcher

<span>Vicky </span><br><span>Senior Designer & Researcher</span>

Marko

Principal - Industrial Design

<span>Marko </span><br><span>Principal - Industrial Design</span>

Tim

Operations Director

<span>Tim </span><br><span>Operations Director</span>

Simon

Consultant - Engineering Design

<span>Simon </span><br><span>Consultant - Engineering Design</span>

Jon

Senior Consultant - Product Design Engineer

<span>Jon </span><br><span>Senior Consultant - Product Design Engineer</span>

Gabriela

Finance Executive

<span>Gabriela </span><br><span>Finance Executive</span>

Bee

Senior Industrial Designer

<span>Bee </span><br><span>Senior Industrial Designer</span>

Michael

IT Manager

<span>Michael </span><br><span>IT Manager</span>

Stefan

Senior Consultant – Engineering Design

<span>Stefan </span><br><span>Senior Consultant – Engineering Design </span>

Gary

Senior Consultant - Electronics & Embedded Software

<span>Gary </span><br><span>Senior Consultant - Electronics & Embedded Software</span>

Our Space

Our designers, engineers, model-makers and researchers sit side-by-side, pooling their ideas to create a culture of creativity.

Studio

Our large, open plan spaces ensure interactions are seamless and knowledge easily shared. From the fully equipped prototyping, testing and development centre to the Colour, Material and Finish (CMF) library, we have the expertise and equipment to translate our insights into creative solutions that resonate with your customers.
 

Our Space_HK Office

Knowledgebase

A selection of our thought pieces.

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History

We have been designing since 1980. Take a look at some of our milestones.

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Awards

Awards are nice to win, especially with what we do. Because when industry leaders think our product deserves an award, it means we're doing something right for both the final customer and the client.

BCSCorgi (1)DBAGood DesigniDeaiFMedical Design Excellence AwardRed DotStrategic Manufacturing AwardTCAUK Packaging

Partners

We're expanding our expertise and offering through partnerships with US-based MAYA Design, the LUMA Institute as well as Intersection-Inc. and The Design Academy.

Maya Design
MAYA Design
We've partnered with MAYA Design, a technology and innovation lab that specialises in taming the complexity of technology and information ecosystems. 
Pairing MAYA's skills in digital design with our expertise in end-to-end product design enables us to create integrated products with seamless digital-physical interactions that benefit your bottom line.
Luma Institute
LUMA Institute
We're working with LUMA Institute, a MAYA company that educates organisations and individuals in Human-Centred Design (HCD).
We're backing our belief that HCD competency lies at the root of innovation - and product and service success - by delivering a series of HCD workshops in London.

 

Intersection-inc
Intersection-Inc.
Intersection-Inc. complements PDD's global design and innovation offer from its base in San Diego, California. An omni-disciplined team of professionals integrate design into business, manifest innovative products, strengthen great brands and create new businesses & markets.
The Design Acadamy
The Design Academy
The Design Academy is an educational and research network that helps companies and organisations innovate and solve business challenges by applying the principles of design and interdisciplinary knowledge. Founded by Chuck Pelly and Joan Gregor in 2000, The Design Academy has since evolved into a collaborative offer between Intersection-Inc. and PDD. 

Join

We succeed thanks to the skill, experience and dedication of our team.