PDD is a design and innovation consultancy that has developed successful, award-winning and world-first products and experiences for over 35 years.
Based in London, Hong Kong and Shanghai, our talented and experienced managers, researchers, designers and engineers help companies in the Consumer, Medical / Pharma, Industrial-Commercial and Services sectors around the world achieve their business goals through developing innovative new solutions.
We apply a holistic approach to innovation for risk-managed project success. From insight to delivery our human-centred approach to design ensures appeal and rewarding experiences. Fused with inventive creativity, our unique designs perform superbly, and underpinned with proven quality management (ISO 9001 & 13485) and rigorous implementation, they are robust and profitable to produce.
We want the experience of our service to make you return, and the commercial success from our collaboration to fund the repeat of your success.
To discover what is inspiring and provoking our team right now, take a look at our blog.
Our large, open plan spaces ensure interactions are seamless and knowledge easily shared. From the fully equipped prototyping, testing and development centre to the Colour, Material and Finish (CMF) library, we have the expertise and equipment to translate our insights into creative solutions that resonate with your customers.
In this knowledge piece Chris Vincent discusses the growing use of digital platforms such as social media to understand how people really use medical products. This has changed the way he practices medical device usability engineering. The piece contains examples relating to the analysis of on-line content, use of digital surveys and tracking of user behaviour (by monitoring of search term usage).
PDD spoke at the PACE (Packaging and Converting Executive Forum) conference on the importance of understanding the multi-cultural nuances of different markets when designing packaging. This book provides a brief exploration of the wider issues surrounding cross-culture design, information on how to tackle it and inspiration from others who have done it (well and badly).
Modern hospitals are often hectic and complex environments. In this knowledge piece, Fabien Schmitt discusses how Human-Centred Design can be used to develop new products and services for the operating room – one of the most complex environments in the hospital – in order to “tame” this complexity and create safer and more user-friendly solutions.
Welcome to Extract, a series that explores different sectors and asks 'what will they look like in the future?' In this edition, we focus on personal care, a sector which has seen dramatic change over the last few years and will grow even more in the next ten. From products that help keep our teeth clean to those that claim to keep us looking youthful, the personal care market has something for everyone.
Sergio Malorni reviews potential design and service solutions, strategies, processes and approaches such as Human-Centred Design that pharma companies can use to control the business risk associated with medication adherence.
There are many ways that insights and examples can be communicated, from reports, to videos, to interactive tools. We created this interactive trends map to show one example of how trends data can be delivered so that it’s easy to access and keep up to date. By presenting information on an online, interactive platform, readers can explore the information at their own pace.
As part of our London Design Festival exhibition, we shared six posters looking at how culture and context affects the world. To view the digital version of this cultural research, ‘Graffiti in context,’ click here.
This is the question we invited visitors to our London Design Festival pop-up space to respond to. Over the course of the week we got some great replies. Some of the most interesting ones are captured in this short animation.
Welcome to Extract, a series that explores different sectors and asks 'what will they look like in the future? In this edition, we focus on Transport, where globalisation, urbanisation and demographics steer the way we’re going to be living our lives in the future. As megacities, populations and markets grow and change there has never before been such a strong consumer desire to travel.
Changes in the emerging markets, shifts in global consumerism and our insatiable desire to look and feel our best makes the personal care sector a very interesting place to be. We have identified some key trends and themes that are impacting the way we’re going to buy and apply personal care products in the future.
Our Principal of Human Sciences, Heather McQuaid, developed a method that integrates user research, heuristic evaluation, affinity diagramming, cost-benefit charts, and recommendations into a report that others can use to plan improvements.