Approach | PDD


We focus on product and experience innovation that is appealing, responsible and profitable, and follow a unique, multi-disciplinary approach that is rooted in Human-Centred Design.

Fuelled by insight, driven by creativity and focused on delivery, our human sciences, design and technology teams work together at every stage of the process to uncover opportunities and deliver meaningful innovation.

This cross-disciplinary, concurrent and adaptive innovation process maximises market and technology opportunities, managing risk, costs, and time to deliver the best outcome.

Fuelled by Insight

Our passion for understanding people and our in-depth knowledge of socio-economic factors, cultures, design trends and emerging technology allows us to identify the opportunities most appropriate to your business.

Driven by Creativity

Working in a creative environment, our teams of inventive thinkers collaborate across disciplines and industries to generate original ideas that are commercially viable.

Focused on Delivery

Capitalising on our creativity, we focus on quality and detail. Our teams will provide you with clear deliverables and see our solutions through to manufacture and into the market, to enable future growth.


Our studios are designed for collaboration, with unique in-house facilities to accelerate innovation for our clients.

From our fully-equipped prototyping, model-making, testing and development centre to our Colour, Material and Finish (CMF) library, these facilities enable us to translate insights into creative solutions in an agile, iterative manner.

Research and usability suites

Dedicated private rooms with HD CCTV video streaming to secure web locations for full viewing and traceable capture.

Machining cell

CNC vertical machining centres with tool change systems and lathes are supported by manual NC machines.

CMF library

A catalogued library of colours, materials and finish samples is maintained to support visual brand language activity.

Rapid prototyping

Precision stereolithography and cutting for models and master parts


Robotic metrology supported by measurement microscopes, vision systems and calibrated gauges


Cutting, sanding, forming and spray finishing facilities with assembly areas.

Moulding and casting

Silicone and firm tooling systems with vacuum casting for batch production of coloured parts in polymers and elastomers.

Test laboratory

A white-room facility with calibrated instruments for experimentation, prototype characterisation and test verification of medical devices.

Environmental Test

Facilities to conduct accelerated ageing and temperature and humidity cycling and testing.

Looking for an innovation partner? Get in touch Arrow