Tag: November 2014

INSIGHT: Why fitness is the gateway drug for wearable tech

Sarita Wilkinson features in StrategyEye and shares her opinion on the latest report from Juniper Research who predicts fitness wearable tech devices look more likely to drive the wearable space than smart watches.

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The Plastics Industry Awards 2014

That time of year has come again for ‘The Plastics Industry Awards 2014’. Every year it recognises the best that the UK plastics industry has to offer with 17 categories ranging from ‘Processor of the Year’ to ‘Apprentice of the Year’. PDD is a previous winner of ‘Industrial Product Design of the Year’ award, but this year I was lucky enough to be invited along as a finalist.

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Cost acceptable & customised innovation – Chinese brands go global!

After attending CEF electronics show in Shanghai, Emily Lai investigates how local Chinese brands can survive and thrive if they want to expand in a global market place. What will set these Chinese brands apart from other players within their own highly competitive and fast moving marketplace?

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