Tag: May 2015
Mash up: Human-Centred Design & Business Model Canvas
A few weeks ago I posted a mash-of Larry Keeley’s Ten Types of Innovation and Alexander Osterwalder’s and Yves Pigneur’s Business Model Canvas (BMC).
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‘Innovating for China’. Are western brands lagging behind?
Over the past few decades, Chinese consumers’ perception of international brands and products was that they were ‘the best quality and most reliable’. But, with home-grown brands providing more choice and improved reliability, western brands are losing market share as it’s become harder to win trust and revenue, even for well-established brands like Siemens.
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