Concerns about plastics impacting both the environment and our health are now firmly in the spotlight. There is no one-size-fits-all solution to the problem and the race is on to develop materials that will potentially, one day replace plastics.
A study published in the International Journal of Retail & Distribution Management pointed out that the visual appearance of packaging is the most important indicator of quality and can help customers build trust towards the brand and even give it a try, despite never having heard of it before.
Some might say that a relationship between fashion and sustainability is nothing but a paradox, especially when the former is the World’s second largest polluter and has repeatedly been accused of unethical behaviour.
From 14-22 September, London Design Festival and London Design Fair have taken over the city with multiple installations, events and trade shows.
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