Tag: March 2021

Understanding The Healthcare Consumer

Over the past year, health has become the focal point of our lives in a way that few of us could have predicted, nor ignored. Just like consumer culture transformed our societies two centuries ago, health and health-related issues now shape our identity, our lifestyle, our perspectives and importantly  our aspirations for the future.

In this article, Emma Dickinson – Consultant, Research Recruitment at PDD, explores people’s evolving attitudes in healthcare and how healthcare providers, pharmaceutical companies and medical device manufacturers can make the most of that opportunity to deliver a compelling, engaging experience for all. 

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The Beauty of Responsibility.

Design can be a powerful driver for change – it can inspire new behaviours and drive us to think and act more responsibly. But to innovate ourselves to a better future, a puritanical focus on reducing impact will not do.

In this article, Marko Plevnik, Principal – Industrial Design at PDD, reflects on the importance of character in good design and the need to create meaningful experiences that are emotionally rewarding and encourage people to do the right thing. 

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Zephyr Plus Ventilator recognised with the C2I Award for Covid-19 response.

We are delighted to see the Zephyr Plus Ventilator recognised with the C2I award for COVID-19 Response by The Engineer magazine.
Led by Babcock International Group in response to the UK Government’s ventilator challenge in the early days of the pandemic, this was a highly collaborative project where PDD and over 50 partners and suppliers worked together to find the most appropriate solution.

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