October 2021 | PDD

Tag: October 2021

PDD x The Youth Group

PDD partners with The Youth Group to provide mentoring to young people.

We are delighted to announce our partnership with The Youth Group to mentor young people within their 1.7 million-strong community, helping them to build confidence and thrive in today’s world.


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Grounded in reality – the true value of Human-Centred Research

When was the last time you pulled when it said ‘push’?

Every day, we are surrounded by products and services that somehow, don’t work as we expect them to. Whether it is an ‘impossible-to-follow’ set of instructions or the ‘push’ sign on a handle that clearly invites you to pull, people are constantly forced to develop workarounds to compensate for poor design.


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