Over the past few decades, China has changed dramatically. Alongside mass urbanisation, phenomenal economic growth and radical technological advances, some of the most significant changes have happened in people’s homes.
In China, family and shared food experiences are an essential part of the culture, and higher household incomes and increased purchasing power continue to drive up demand for new kitchen and home products.
To capitalise on that opportunity, home appliance companies need to think beyond their existing product portfolios, embrace the uniqueness of China’s food culture and its distinctive national character.
We are proud to be featured in New Design Magazine Yearbook 2022.
From flexible working practices to the importance of Sustainability, this article dives into how we can better respond to the demands of this new society we’re living in, as we continue to deliver meaningful innovation in a post-pandemic world.
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