Electrical waste (e-waste) continues to be a growing problem globally and is estimated to increase by at least 2 million tonnes per year, to reach 120 million tonnes by 2050 if both manufactures and consumers fail to take action. In July 2021, the UK Government put into force a new ecodesign requirement for electrical products sold in […]
We are very proud to announce that the Voltcraft VC 891, designed in collaboration with Conrad Electronic, has won the prestigious Red Dot award 2023 in the category of Product Design.
Recognised by the jury for its high standards of functionality and quality, the design delivers precision, reliability and ruggedness in a high-voltage environment and a seamless user experience in a context where safety always comes first.
In our search for convenience and efficiency, many of our everyday chores have become monotonous routines. But what if those repetitive actions could instead become a way to bring joy into our lives?
In this article, Sarita Wilkinson, Insights Editor at PDD, explores the power of rituals and how consumer brands can elevate our everyday experiences, as we interact with the functional objects in our lives.
We are seeing a rise in baby formulas and foods with some serious eco credentials, expanding the market offering of plant-based and free-from alternatives within this sector. This new range that follows stage-based nutritional standards, is aligning with the values of parents on both nutrition and climate change. So, what’s driving this new subcategory? As is often the case, several forces are at play when new product variants start to emerge, here’s some of the key drivers we have observed.
The home environment has morphed over time to align with our changing, and digitally-focused lifestyles. Once considered a humble dwelling for rest, nourishment, socialising and togetherness with loved ones, the role of our homes has expanded and they are now a place of work and entertainment, a place of fitness and wellbeing and more recently, a place where we look after our health and wellbeing.
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