Regarded as a symbol of design excellence around the world, the iF Design Award recognises the patient-centric design and innovation of GentleCath Air. Through a series of Human Centred Design activities, appealing design and innovative engineering, the PDD team integrated optimal user experience with the discreet and non-medical appearance of the AirCase™.
The intuitive and unique GuideTip™ and FreshSleeve™ are designed to help users locate and insert the catheter without touching the tube, allowing simple, dry and mess-free cathing while helping to reduce the risk of contamination. The AirCase™ is also resealable so that used catheters can be stored until disposal is possible.
Posted by PDD
The last thing that inspired me: Design and Innovation.
My dream project: A project that makes a difference in the world.
My obsession: Develop successful, award-winning and world-first products and experiences.