Tag: AI

The Evolving Role of AI in Human Factors

Artificial Intelligence (AI) is influencing Human Factors, from how we analyse behaviour to how we evaluate systems and interpret user experience. This article gives a succinct overview of current applications and how AI can be used effectively while preserving the human judgment and rigour that are essential to good design.

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Emotional AI : Driving deeper connections for patients
in digital healthcare

At PDD we like to keep one eye on the horizon, scanning themes and emerging trends across the healthcare sector to understand what’s next. As the rise of digital health and therapeutics continues, we take a look at what this means for the patient experience and what opportunities lie in the area of self-care and self-management.

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