Meet the PDD team at CMEF and CMP conferences in China 

We are pleased to let you know that this autumn we will be present at some of the most prestigious medical events in China.

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PDD rolls out successfully its Innovation Training programme in Asia

One of PDD’s objectives has been to build on the success of its Innovation Training programme and expand it into Asia. Last year, PDD organised several taster HCD workshops during IXDC and delivered a private customised workshop to one of its clients in Asia. PDD’s first Asia specific public ‘Accelerating Innovation through Human-Centred Design (HCD)’ workshop took place in Shanghai on 19th and 20th July, and thankfully it occurred just before the heatwave hit 40℃!

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Tips on how to approach medical device usability in China

What happens when usability research is conducted abroad? A team from PDD have been working closely with international manufacturing organisations to develop medical devices for the Chinese inpatient market. This means that usability research has been conducted in Chinese and reported in English. This blog explores the benefit that usability research provides when implemented across international teams and how to overcome issues that may be encountered along the way. It amalgamates our insights taken from a number of usability projects conducted in China.

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Happy Chinese New Year! It’s the year of the monkey.

The Chinese New Year of the Fire Monkey is coming! 2004 was the last Year of the Wood Monkey. In Chinese element theory, each zodiac sign is associated with one of the five elements: Gold (Metal), Wood, Water, Fire, or Earth, which means that a Wood Monkey or a Fire Monkey comes once in a 60-year cycle. (Read more about Chinese New Year from buzzle). And this year could be more precious than ever.

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‘Innovating for China’. Are western brands lagging behind?

Over the past few decades, Chinese consumers’ perception of international brands and products was that they were ‘the best quality and most reliable’. But, with home-grown brands providing more choice and improved reliability, western brands are losing market share as it’s become harder to win trust and revenue, even for well-established brands like Siemens.

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Buck up for Chinese New Year of the Goat

It turns out that 2015 is the year of the goat (sometimes also called ram or sheep) and in Chinese astrology, goat sign people (those born in: 1931, 1943, 1955, 1967, 1979, 1991, 2003 & 2015) are generally advised to “take special care about what they do.” Besides this ominous prediction, Chinese superstition has it that nine out of ten sheep/goats/rams will be unhappy in life. Consequently, according to some media reports, a few cautious Chinese expectant mothers are booking Caesarean sections to give birth before the 19th of February when the current year of the horse ends.

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Celebrating the year of the horse

Now becoming a major calendar event in the West, the Chinese New Year is on us again with the Year of the Horse. Many big Western brands are looking to appeal to these discerning Chinese consumers during the festive period through limited-editions and zodiacal inspired products. We’ll be taking a look at some of the products which pay homage to the Year of the Horse, from traditional approaches to more modern and colourful takes… Happy Chinese New Year to you all!

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Going West – The Challenges Facing Corporate China

China has experienced tremendous economic growth over the years. A certain amount of Chinese commercial organisations are exploring Western markets, but what are the challenges they face in trying to go West? Invited by The Huffington Post, Karsten Fischer, CEO at PDD, investigates and analyses different routes of how they can successfully break into these markets. Click here to view Karsten’s blog posts on The Huffington Post.

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Design for China: Western Brands

‘What is Design for China?’ is a series of three blogs where we will be taking a look at design targeted at the mainland Chinese market. In our first instalment in the series we focus on how some Western brands are creating designs specifically for this increasingly discerning market.

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