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In order to ensure a smooth product identification in an overly-saturated and highly-competitive market, it is crucial to offer customers an outstanding brand experience. Building a brand will systematically integrate and convey complex corporate concepts and successfully make your business stand out, creating therefore a higher value and career benefits. Here at PDD, we always start with product design and identification then introduce the whole process from product development to commercialisation and find the best balance between creativity and feasibility.

PDD Shanghai in collaboration with Process Group will host the Brand Innovation and Evolution event on 11th September 2018 from 1:30 p.m. at Xingguo Hotel B, No.78 Xingguo Road, Shanghai. Charles Ingrey-Senn 孙卓然 Principal – Design Innovation at PDD Asia will be present to cover the topic of Industrial Design and Innovation. Charles’ speech will be followed by a Q&A session.

For more information on registration please follow this link http://www.huodongxing.com/event/6454430472700 


Passing through Gatwick Airport recently, something caught my eye. Having cleared security I continued on, looking up at my gate number on the departure board. As I scanned down the illuminated display for my destination, something caused me to double-take…

In place of some of the gate numbers were Pret A Manger logos, and before them, ticker messages kindly reminding the unfortunate passengers on the delayed flights they now had time to indulge at their ‘favourite’ fast food chain.
While the idea of a benefiting from someone’s misfortune already seems inappropriate, what crossed my mind is whether media real estate, on something as critical as a departure board should be given-over to advertising? What if screen space on a hospital heart monitor was surrendered to Lipitor ads?
Of course with advertising there is always a flip side and there are many examples of the benefits flowing in ambient information can deliver. This can be seen in BERG’s work for Dentsu, click here for some examples
But where are the limits and who should decide?