fmcg Archives | PDD

Q&A with newly appointed Principal of Design Innovation Asia, Charles Ingrey-Senn

We are excited to announce that Charles Ingrey-Senn has been appointed Principal of Design Innovation Asia at PDD. This is a key appointment, supporting growth and development of PDD as a leading global consultancy.

PDD’s Marketing Executive, Susie Quddus interviews our newest team member about his exciting role at PDD Shanghai and the latest FMCG trends in China.

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The promise of Eastern beauty

Continued global interest in East Asian skincare and beauty regimes has boosted the development of new products, and leading the way is South Korean cosmetics company, AmorePacific (named by Forbes business magazine as the world’s 28th most innovative company). The company’s Air Cushion technology has helped AmorePacific become South Korea’s top facial makeup brand. Since its launch in 2008, more than 50 million Air Cushion compacts have been sold, and in July this year AmorePacific signed a deal with Parfums Christian Dior to share the technology.

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Beauty and Brains: Hi-tech skincare devices

Star Wars. You either love it or – like me – you’ve never watched it. (No, not even one of them. Yes, I know Star Wars is a classic – shame on me). I am aware, however, that Episode 7, the next instalment of the global sci-fi phenomenon, is due for release in December this year and a bunch of Star Wars-themed products will soon be coming to a store near you.

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The future of food in your home

After tracking sociocultural and technology trends influencing and shaping the kitchen landscape over the past 10 years, we wanted to share with you some key insights and opportunity areas that will impact food futures.

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A taste of the future

I wish I hadn’t got up at 5:15 last Wednesday morning. Not that I’m complaining, but the multi-sensory experience I had signed up to attend later that day was a mind-altering event that was really worth being all there for…

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PDD features in Soap Perfumery & Cosmetics Magazine

To create innovative beauty products and packaging, brands should look to other industries for inspiration and draw from their heritage. Maeve Keane and Sarita Wilkinson speak to Julia Wray.

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Life beyond the server: Top 5 take outs for information liberation

Consumer, market and design insights sit at the very heart of design and strategy, but how can you get the best out of these vital nuggets of information? How do you make them inviting and accessible for people to digest, liberating them from the depths of the server and to the heights of engagement?

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Extract: Personal Care edition

Welcome to Extract, a series that explores different sectors and asks ‘what will they look like in the future?’ In this edition, we focus on personal care, a sector which has seen dramatic change over the last few years and will grow even more in the next ten. From products that help keep our teeth clean to those that claim to keep us looking youthful, the personal care market has something for everyone.

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Design for Halloween

A staggering £285 million was spent on Halloween related goods in the UK in 2012 and with the figure expected to reach £315 million in 2013, it definitely seems to be big business to create spooky themed products or services for this yearly event. Here’s a round-up of a few Halloween products that caught our eye!

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Observations in Personal Care part 4: Adding Value

Changes in the emerging markets, shifts in global consumerism and our insatiable desire to look and feel our best makes the personal care sector a very interesting place to be. We have identified some key trends and themes that are impacting the way we’re going to buy and apply personal care products in the future.

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Observations in Personal Care part 3: The Male Consumer

Changes in the emerging markets, shifts in global consumerism and our insatiable desire to look and feel our best makes the personal care sector a very interesting place to be. We have identified some key trends and themes that are impacting the way we’re going to buy and apply personal care products in the future.

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Observations in Personal Care part 2: Focus on Heritage

Changes in the emerging markets, shifts in global consumerism and our insatiable desire to look and feel our best makes the personal care sector a very interesting place to be. We have identified some key trends and themes that are impacting the way we’re going to buy and apply personal care products in the future.

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Observations in Personal Care part 1: Adding Performance

Changes in the emerging markets, shifts in global consumerism and our insatiable desire to look and feel our best makes the personal care sector a very interesting place to be. We have identified some key trends and themes that are impacting the way we’re going to buy and apply personal care products in the future.

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Milk Packaging in Canada

Again, another blog post about milk (see the last one here: The second best thing after sliced bread. We talk milk bottle openers).

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