Tag: fmcg

How the Future of E-commerce is Driving New Packaging Experiences

Evolving shopping habits of consumers has led to the steady rise in e-commerce. Over the last two years, however, as consumers who previous had little or no engagement with online shopping were forced into new behaviours, the adoption of e-commerce accelerated beyond all expectations, with many of those who have embraced online shopping not wishing to turn back.

More Details

Q&A with newly appointed Principal of Design Innovation Asia, Charles Ingrey-Senn

We are excited to announce that Charles Ingrey-Senn has been appointed Principal of Design Innovation Asia at PDD. This is a key appointment, supporting growth and development of PDD as a leading global consultancy.

PDD’s Marketing Executive, Susie Quddus interviews our newest team member about his exciting role at PDD Shanghai and the latest FMCG trends in China.

More Details

The promise of Eastern beauty

Continued global interest in East Asian skincare and beauty regimes has boosted the development of new products, and leading the way is South Korean cosmetics company, AmorePacific (named by Forbes business magazine as the world’s 28th most innovative company). The company’s Air Cushion technology has helped AmorePacific become South Korea’s top facial makeup brand. Since its launch in 2008, more than 50 million Air Cushion compacts have been sold, and in July this year AmorePacific signed a deal with Parfums Christian Dior to share the technology.

More Details

Beauty and Brains: Hi-tech skincare devices

Star Wars. You either love it or – like me – you’ve never watched it. (No, not even one of them. Yes, I know Star Wars is a classic – shame on me). I am aware, however, that Episode 7, the next instalment of the global sci-fi phenomenon, is due for release in December this year and a bunch of Star Wars-themed products will soon be coming to a store near you.

More Details

The future of food in your home

After tracking sociocultural and technology trends influencing and shaping the kitchen landscape over the past 10 years, we wanted to share with you some key insights and opportunity areas that will impact food futures.

More Details

A taste of the future

I wish I hadn’t got up at 5:15 last Wednesday morning. Not that I’m complaining, but the multi-sensory experience I had signed up to attend later that day was a mind-altering event that was really worth being all there for…

More Details