food Archives | PDD

The colour of sweet: Using multi-sensory design to improve human experience

As someone who loves a good mash-up, I was keen to see (feel, hear, smell and taste) how Kitchen Theory’s collaborative gastronomic project fused the fields of gastronomy; food science, food culture, food history, multisensory flavour perception, and neurogastronomy into its first Multi-Sensory Gastronomy Seminar and networking event. The event brought together people interested in synaesthesia (“union of the senses”–a condition in which two or more of the senses are involuntarily and automatically joined together) and crossmodal interactions (how the brain integrates information across the different sensory modalities).

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Links from the studio: A shopping centre full of sheep

There are a few things essential to all living things on this planet; food, water, oxygen and sunlight. As our world becomes increasingly populated, the demand put on the amount of land and natural resources needed to produce the food we eat has intensified. But what would happen if we could manufacture these basic life giving essentials in a shopping centre?

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When food meets tech…

Food and beverage – nourishing, hydrating, stimulating and refreshing. But what happens when you throw a bit of science and technology into the mix? In our blog this week we’ll be taking a look at how the food and beverage industry has been shaped and influenced by technology from other sectors; and where science, technology and art cross over to create whole new experiences…

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Links from the Studio (15.11.13)

I love London. It is one of the most diverse cities in the world. Research shows 37% of the population are foreign-born residents and one of the greatest benefits of this diversity is of course the culture of food. This week, Nori, our Senior Consultant – Industrial Design, shares a London Map of Ramen! Enjoy!

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Links from the Studio (25.10.13)

‘What a week’s food shopping looks like around the world’, a link sent by Maeve this week, totally grabbed my attention. It’s really interesting to see the diversity of food people consume based on where they live. It reminds me of one of Heather’s blogs, where she says, “Monocultures do not exist in nature because they are not sustainable. Natural systems are resilient because of their diversity…”

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Links from the Studio (19.07.13)

What will the dining experience be like in the future? Minsu Kim’s “Living Food” will completely blow your mind! In 3 weeks, the video has generated 103k views! This is someone who is really thinking ‘out of the box’. Apart from the quirky movements, the culinary creations look very gourmet. What do you think?

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Links from the Studio (05.07.13)

With sunshine and warmth ahead this weekend, the whole country seems to be looking forward to soaking up some much needed Vitamin D. It’s a dream come true for most of us sun deprived Brit’s! But, if you’re tired of the same old routine of sunbathing and picnicking in the park, why don’t you try something a little different with a visit to Dalston House to experience some gravity-defying visual illusions? Enjoy!

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The homophonous obsession in Chinese New Year ‘Foodition’

As Chinese New Year is approaching; we decided to talk about the obsession of homophonous (all things related to good fortune and auspicious) during Chinese New Year.

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Good enough to eat

There is a phrase “it looks so good you could eat it”, but are there times where this idea goes a step too far? Or are there lessons to be learnt when it comes to product design? In this post I take a look at the force that is food.

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