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Tag: HCD

Keeping it local: PDD at the London Design Festival 2013

The Creative Matrix is filled with brightly-coloured sticky notes as the PDD LDF team furiously sketched ideas for what we could do with the impressive 1,200 square feet of gallery space on Redchurch street. At last year’s LDF, over three days, we ran 2-hour Human-Centred Design (HCD) taster sessions in a small gallery space on Redchurch Street. This year, we secured a gallery three times the size for seven days-and we wanted to make the most of it.

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Designing the fashion retail space for store employees

We often hear and talk about the need for retail spaces to be designed to create the best shopping experience for consumers, but what about designing retail spaces for the store employees? Having briefly had a taste of what it is like to work in a high street fashion retailer, I have to admit I was struck by the poor back-store layout and how it affects the employees’ work.

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Rapid empathy

“You never really know a man until you understand things from his point of view, until you climb into his skin and walk around in it.” Harper Lee, To Kill a Mockingbird.

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