Insights from IFA 2018

Having celebrated 10 years of home appliances, Internationale Funkausstellung Berlin (IFA) 2018 exhibition proved that customisation and matching experiences with consumer’s needs are still key aspects for brands to take into consideration for further commercial success.

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IFA 2016: Smarter homes, healthier, sustainable and better connected

IFA, held in Berlin, is one of the most important global consumer electronics and appliance events, presenting the latest products and innovations in the heart of Europe’s most important regional markets.

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HOME – Multifunctional, healthy and economical innovations in the kitchen

Our expectations of the home as a place of work, rest and play have evolved as family dynamics shift, new needs arise and technology advances. In this series of blog posts, we take a deep dive into the home and discover the products at the forefront of innovation. Up first, the kitchen.

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Top 5 takeaways from IFA

IFA, Berlin – one of the biggest technology shows in the heart of Germany’s capital, sees thousands of people gathered to witness the latest products and innovations in consumer electronics and home appliances. Vass was at the show and describes here, 5 key home appliance products we could be seeing in people’s homes very soon.

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