Tag: Home Appliances

The Future of Home Appliances –
the Opportunity in China

Over the past few decades, China has changed dramatically. Alongside mass urbanisation, phenomenal economic growth and radical technological advances, some of the most significant changes have happened in people’s homes.

In China, family and shared food experiences are an essential part of the culture, and higher household incomes and increased purchasing power continue to drive up demand for new kitchen and home products.
To capitalise on that opportunity, home appliance companies need to think beyond their existing product portfolios, embrace the uniqueness of China’s food culture and its distinctive national character.

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Insights from IFA 2018

Having celebrated 10 years of home appliances, Internationale Funkausstellung Berlin (IFA) 2018 exhibition proved that customisation and matching experiences with consumer’s needs are still key aspects for brands to take into consideration for further commercial success.

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HOME – Multifunctional, healthy and economical innovations in the kitchen

Our expectations of the home as a place of work, rest and play have evolved as family dynamics shift, new needs arise and technology advances. In this series of blog posts, we take a deep dive into the home and discover the products at the forefront of innovation. Up first, the kitchen.

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Top 5 takeaways from IFA

IFA, Berlin – one of the biggest technology shows in the heart of Germany’s capital, sees thousands of people gathered to witness the latest products and innovations in consumer electronics and home appliances. Vass was at the show and describes here, 5 key home appliance products we could be seeing in people’s homes very soon.

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