insight Archives | PDD

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Refills and Dispensing –
Designing a more Sustainable Future.

Today, consumer enthusiasm for packaging-free and refillable options continues to grow. Yet, despite the reassuring signs that the current pandemic has not hindered consumers’ appetite for sustainable practices, the wide adoption of refills and dispensing models continues to present significant challenges.

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Grounded in reality – the true value of Human-Centred Research

When was the last time you pulled when it said ‘push’?

Every day, we are surrounded by products and services that somehow, don’t work as we expect them to. Whether it is an ‘impossible-to-follow’ set of instructions or the ‘push’ sign on a handle that clearly invites you to pull, people are constantly forced to develop workarounds to compensate for poor design.

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The Beauty of Responsibility.

Design can be a powerful driver for change – it can inspire new behaviours and drive us to think and act more responsibly. But to innovate ourselves to a better future, a puritanical focus on reducing impact will not do.

In this article, Marko Plevnik, Principal – Industrial Design at PDD, reflects on the importance of character in good design and the need to create meaningful experiences that are emotionally rewarding and encourage people to do the right thing. 

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Design for China: Western Brands

‘What is Design for China?’ is a series of three blogs where we will be taking a look at design targeted at the mainland Chinese market. In our first instalment in the series we focus on how some Western brands are creating designs specifically for this increasingly discerning market.

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Designing the fashion retail space for store employees

We often hear and talk about the need for retail spaces to be designed to create the best shopping experience for consumers, but what about designing retail spaces for the store employees? Having briefly had a taste of what it is like to work in a high street fashion retailer, I have to admit I was struck by the poor back-store layout and how it affects the employees’ work.

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Reflections: A Lighting Trend

Having recently been to see the Light show at the Hayward Gallery, London, I am reminded of a trend I am seeing more and more of these days – reflected light. Like the artists in the show, lighting designers have recently been playing with light as the critical source material and focus of an object.

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Good enough to eat

There is a phrase “it looks so good you could eat it”, but are there times where this idea goes a step too far? Or are there lessons to be learnt when it comes to product design? In this post I take a look at the force that is food.

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Three trends to spot in 2013

Our Principal of Design Insight, Maeve Keane, was approached by Second Sight magazine to write about the key trends that she thinks we’ll be seeing in 2013. Here’s what she wrote.

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Where’s my global scam tracker?

The weathered old man approached me in one of the impossibly difficult to find grocery shops in Havana. Though he spoke no English, he communicated through body language and fierce pointing that he had a small, hungry baby at home and that I should buy him the outrageously priced powdered milk.

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