Tag: packaging
Infant Nutrition… Best for baby, best for planet
We are seeing a rise in baby formulas and foods with some serious eco credentials, expanding the market offering of plant-based and free-from alternatives within this sector. This new range that follows stage-based nutritional standards, is aligning with the values of parents on both nutrition and climate change. So, what’s driving this new subcategory? As is often the case, several forces are at play when new product variants start to emerge, here’s some of the key drivers we have observed.
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How the Future of E-commerce is Driving New Packaging Experiences
Evolving shopping habits of consumers has led to the steady rise in e-commerce. Over the last two years, however, as consumers who previous had little or no engagement with online shopping were forced into new behaviours, the adoption of e-commerce accelerated beyond all expectations, with many of those who have embraced online shopping not wishing to turn back.
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Refills and Dispensing – Designing a more Sustainable Future.
Today, consumer enthusiasm for packaging-free and refillable options continues to grow. Yet, despite the reassuring signs that the current pandemic has not hindered consumers’ appetite for sustainable practices, the wide adoption of refills and dispensing models continues to present significant challenges.
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Psychology of packaging and water consumption
A study published in the International Journal of Retail & Distribution Management pointed out that the visual appearance of packaging is the most important indicator of quality and can help customers build trust towards the brand and even give it a try, despite never having heard of it before.
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