personal care Archives | PDD

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The promise of Eastern beauty

Continued global interest in East Asian skincare and beauty regimes has boosted the development of new products, and leading the way is South Korean cosmetics company, AmorePacific (named by Forbes business magazine as the world’s 28th most innovative company). The company’s Air Cushion technology has helped AmorePacific become South Korea’s top facial makeup brand. Since its launch in 2008, more than 50 million Air Cushion compacts have been sold, and in July this year AmorePacific signed a deal with Parfums Christian Dior to share the technology.


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Beauty and Brains: Hi-tech skincare devices

Star Wars. You either love it or – like me – you’ve never watched it. (No, not even one of them. Yes, I know Star Wars is a classic – shame on me). I am aware, however, that Episode 7, the next instalment of the global sci-fi phenomenon, is due for release in December this year and a bunch of Star Wars-themed products will soon be coming to a store near you.


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Life beyond the server: Top 5 take outs for information liberation

Consumer, market and design insights sit at the very heart of design and strategy, but how can you get the best out of these vital nuggets of information? How do you make them inviting and accessible for people to digest, liberating them from the depths of the server and to the heights of engagement?


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Observations in Personal Care part 4: Adding Value

Changes in the emerging markets, shifts in global consumerism and our insatiable desire to look and feel our best makes the personal care sector a very interesting place to be. We have identified some key trends and themes that are impacting the way we’re going to buy and apply personal care products in the future.


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Observations in Personal Care part 3: The Male Consumer

Changes in the emerging markets, shifts in global consumerism and our insatiable desire to look and feel our best makes the personal care sector a very interesting place to be. We have identified some key trends and themes that are impacting the way we’re going to buy and apply personal care products in the future.


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Observations in Personal Care part 2: Focus on Heritage

Changes in the emerging markets, shifts in global consumerism and our insatiable desire to look and feel our best makes the personal care sector a very interesting place to be. We have identified some key trends and themes that are impacting the way we’re going to buy and apply personal care products in the future.


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Observations in Personal Care part 1: Adding Performance

Changes in the emerging markets, shifts in global consumerism and our insatiable desire to look and feel our best makes the personal care sector a very interesting place to be. We have identified some key trends and themes that are impacting the way we’re going to buy and apply personal care products in the future.


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