Using Multi-sensory Design to Improve Human Experience

How do colour, smell, texture and sound affect how you experience and interact with products and services?

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Is a patent a must-have for protecting your product idea?

The numbers are telling; patent applications filed in the United States have risen every year since 1978 – and rising quickly. Submissions have doubled since 1998 to over a staggering half a million applications. In this blog, I’ll discuss this and other valuable insights into what inventors and designers need to know about the world of patents.

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