According to a survey by Mintel, 92% of internet users in the UK have shopped online. This has increased by 16% in the last year and since the recession in 2008 high street retailers have had a tough time competing with cheaper and more convenient online shopping. As a result, 1 in 7 shops on the UK high-street are now empty. In this blog post I will be talking about how online shopping could become more dominant and what will replace these retail spaces.
I have had nothing but bad experiences when shopping for maternity clothes and while working for a company that promotes Human Centred Design, I wonder if the retail giants have really taken the time to think about their pregnant customers and how that changes their retail experience needs.
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