Innovation Training

Accelerating innovation through Human-Centred Design

Innovation is a growing social and economic imperative that calls for people to be more innovative more often. But innovation is risky—anything new is by definition unfamiliar, unproven and untested. To manage these risks, we take a Human-Centred Design (HCD) approach to innovation.

Human-Centred Design helps mitigate the risks associated with the launch of new products, services, and strategies by understanding the needs, desires and contexts of the people we’re designing for and with, encouraging collaboration and communication amongst different disciplines, and engaging in frequent sense-checking of the solutions throughout the development cycle.

Through our practical, hands-on training programmes, we teach people a flexible framework for practicing the discipline of Human-Centred Design to drive innovation.

Our programmes are run in collaboration with our partner The Design Academy.

Types of training

We offer different types of training, from 90-minute Taster Sessions to 2.5+ day, fully-customised workshops. Public workshops are open to any organisation and are scheduled throughout the year. They are ideal if you’re looking for Innovation training for yourself or a few other people from your team and you don’t require customised content.

If you’d like training for larger groups, or customised content and scheduling, then Private (in-house) training is appropriate.


Accelerating Innovation through Human-Centred Design | More information...
A 2-day foundations course teaching participants 20+ HCD methods applied to practice scenarios from different industries.

2017 dates and locations:

London, UK, Workshop
March 22-23.  Sold out.
June 14-15.  Sold out.
November 8-9.  BOOK HERE.

San Diego, USA, Workshop
January 24-25.  Sold out.
March 7-8.  Sold out.
June 13-14.  Sold out.
November 7-8.  BOOK HERE.

ASIA, Workshop
March 16-17, Shanghai.  Sold out.
September 13-14, Singapore. 

Deep Dive into Co-Creation and Participatory Design
This one-day intensive workshop provides a deeper understanding of how to actively involve people in the design of concepts, products and services using methods such as Journaling, What’s-on-your-Radar, Buy a Feature and Build Your Own.

To reserve your place or to find out more information, email [email protected].



Accelerating Innovation through Human-Centred Design | More information...
A 2.5-day foundations course that teaches participants 20+ HCD methods that guides people in developing a roadmap for driving innovation within their organisation.

Intensive Courses
Bespoke courses designed to deepen participants’ knowledge and competence in specific methods, such as:

  • Co-Creation – how to actively involve people in the design of concepts, products, and services through co-creation and participatory design methods
  • Business Model Generation and Innovation – how HCD methods can be used to enhance and develop innovative business models using the business model canvas
  • Minimum Viable Product – how rapid prototyping and testing can be used to develop an MVP


Innovation Catalyst
A training programme that teaches people how to design and run Innovation and HCD workshops within their organisation.

Bespoke Training & Consulting
We offer customised courses and consulting to help:

  • Activate existing innovation platforms or develop new ones
  • Develop innovative business models
  • Visualise, communicate and test concepts, value propositions, and business models



News & Insights


‘Insight Driven Innovation’, PDD features in New Design Year Book 2017

Vassilios Kanellopoulos talks to New Design magazine about PDD enjoying another successful year creating innovative products, services and experiences for clients the world over.


The Role of Human-Centred Design in Healthcare Reform and Transformation

All too often our health care is taken for granted, and we assume it will always be available to serve our community’s needs. The question is “How Healthy are our Healthcare Facilities to handle the diversity of services and to produce healthy outcomes for an expansive and unprecedented market of six (6) living generations – All distinctively different with a diverse set of needs and priorities?” According to Pew Research Centre in 2015, 75.3 million Millennials (18-34) surpassed the number of 74.9 million Baby Boomers (51-69), and Gen X (35-50) is projected to outnumber the Boomers by 2028.