PDD

While the advantages gained by AI and Machine Learning integration are undeniably beneficial to humanity and a core evolution facilitator, introducing such powerful and impactful tech to society can easily spin around and become a colossal threat.

This year’s conference, in an unusually chilly Florida, saw the world’s largest pharma and medical device companies represented in an intimate and cooperative environment. The key theme was the nature of partnerships to improve healthcare outcomes – whether within internal teams, between pharma and CROs/CMOs or between companies as diverse as GSK and Apple

The prestigious Design Innovation in Plastics Award is the longest running student plastics design competition in Europe. Six students from universities around the UK presented their innovative new products to a panel of judges, which included PDD’s Hugo Revellat…

A look at how medical device and pharma companies can cut through complex issues and big data to develop well-targeted medical adherence solutions.

We are thrilled to announce that our recent work, the multi-functional kitchen machine – Monsieur Cuisine, has won the world-renowned Red Dot Award 2018. Promoting the very best in design, the award is an internationally recognised stamp of outstanding design quality.

We are excited to announce that Charles Ingrey-Senn has been appointed Principal of Design Innovation Asia at PDD. This is a key appointment, supporting growth and development of PDD as a leading global consultancy.

PDD’s Marketing Executive, Susie Quddus interviews our newest team member about his exciting role at PDD Shanghai and the latest FMCG trends in China.

Oliver Breit, PDD Manging Director Asia, is an avid UK New Wave collector. If you want to know anything about punk our go-to-person is Oliver. So we’re super excited that this year we have the pleasure of sponsoring iconic dub-punk band, Ruts DC which is making a very special performance in Hong Kong…

We’re delighted to announce that the PDD-design Unbersonic toothbrush for Swisslux has won the 2018 German Design Award.

Alex Hanson discusses the benefits of using PDD’s Computational Fluid Dynamics (CFD) packages as a powerful tool for creativity and exploration throughout the design process.

As part of their Australasian tour, Punk forefathers The Damned will play their Hong Kong show this month, only their second live performance in this territory to date. Mentioned in the same breath as The Clash and The Sex Pistols, the legendary British rockers are currently celebrating the 40th anniversary of their 1977 debut ‘Damned Damned Damned’ […]

Vassilios Kanellopoulos talks to New Design magazine about PDD enjoying another successful year creating innovative products, services and experiences for clients the world over.

eMagin has been named a CES 2017 Innovation Awards Honoree in the Digital Imaging product category for PDD-designed BlazeSpark. The innovative product offers the most advanced NIR night vision technology for consumers.

The consumer goods sector (FMCG, apparel, automotive, electronics) has always had greater freedom to explore design research in comparison to the Pharma industry, which is significantly more restricted. One of the problems with a stricter and more constrained set of rules is that it can curb innovation by creating limitations in the approach Pharma companies take during the development process and justification for when Patient Centred Design comes into debate. Often regulatory walls can slow the development of a new products and services and directly affect the time taken to introduce a new product to market.

IFA, held in Berlin, is one of the most important global consumer electronics and appliance events, presenting the latest products and innovations in the heart of Europe’s most important regional markets.

In my recent blog post on patient-centricity, I highlighted that the pharma industry has over the past years embarked on a journey towards more patient-centricity and that this trend actually has broad support across key players. At the same time, even with the best of intentions, it will take time for this new ethos to be truly embedded in the business practices of all pharma companies.

Last Thursday I got the opportunity to learn about the latest and greatest in VR and its applications in healthcare, courtesy of Health Tech Women. Over the course of 2 hours, the Virtual Reality Breakfast event in London showed how VR really is no longer just about video gaming and is being used to transform healthcare across a range of therapy areas.

In this first post of a three-part series, we look at the state of patient-centricity in the pharma industry today. In recent times, the pharma industry has increasingly adopted the mantra of“patient-centricity” which aims to put the patient at the heart of the company’s operation. The reality, however, still looks very different. Many are quick […]

The Hozelock Cloud Controller smart garden watering system has picked up its third major award since its recent launch, receiving the Garden Product of the Year Award 2016 from Chelsea Flower Show organisers The Royal Horticultural Society.

So the waiting list for London’s first naked restaurant has gone through the roof. The Bunyadi opens in June 2016 for three months and claims to offer diners an experience “free and unadulterated from the trappings of modern life” including phones, electric lights and even clothing. According to a press release, the naked themed menu includes vegan and omnivore dishes made with all-natural ingredients an d cooking methods, served on handmade clay plates, with edible cutlery.

It’s been a great start to 2016. The first quarter is not yet over and already PDD has 3 new prestigious design awards to its name. PDD’s work with the health & personal care brand Swisslux and the Zyliss kitchenware brand has been awarded with Red Dot design awards. This was followed by a German Design Award for the Testo 870 Thermal Imager.