Image copyright: Heinz
American brands Heinz launched their new celebratory tins this week, harking back to their humble beginnings using simple graphics and older, minimal fonts. My favourite of the bunch is their ‘cooked spaghetti’ simply because it is so striking.
Image copyright: Kraft Foods
Cadbury’s Dairy Milk has also stepped back into the past with their regal take, using scrolls, appropriate-era fonts and most explicitly of all, the royal emblem.
Image copyright: Johnnie Walker
John Walker & Sons has launched an interesting limited edition product, Diamond Jubilee. Using a rare grain and malt, John Walker & Sons bottled up this blend in 1952, waiting for 60 years to be drunk. One bottle has been given to the Queen, the remaining 60 bottles will be sold for £100,000 each and all the proceeds will be given to the Queen Elizabeth Scholarship Trust.
Marmite has added their own humorous twist to their Diamond Jubilee packaging, while integrating the royal emblem with a Union Jack flag. Those with a fleeting eye may not have noticed, but Marmite has re-branded for this limited edition packaging to ‘Ma’amite’.
Image copyright: Waitrose
Waitrose and John Lewis are known for playing into their British heritage in their marketing and advertising and have recently announced their involvement in the Diamond Jubilee pic-nic, catering a lunch for 13,000 prior to the celebratory pop concert taking place at Buckingham Palace Gardens.
So with all this British celebrating to be done let’s just hope that we avoid some typical British weather!