People-Centered Research | PDD Research Design

We thrive on understanding people and identifying the interplay between products, services, systems and cultures.

Our expertise in ethnography and psychology means we can detect unmet and unarticulated needs, desires and aspirations – then translate them into products, services and experiences that engage consumers and business customers.


Our key services include:

Exploratory Research to understand how people live, work and play – our methods include contextual enquiry, naturalistic observation, journal studies, digital ethnography, in-depth interviews and small-group discussions.

Participatory Research to engage people in the design process – we encourage participants to build stories around their experiences and to contribute ideas and concepts.

Concept Testing to get feedback – we work throughout the product cycle to discover how people feel about our early concepts and prototypes through to fully realised products and services.

Looking for an innovation partner? Get in touch Arrow