We are delighted to announce that our colleague Charles Ingrey-Senn has become a partner at PDD.
Charles has led design and innovation projects in China over the last 16 years. He joined PDD’s Shanghai studio 5 years ago as Principal – Design Innovation, where his extensive industry experience in Asia and deep understanding of Chinese culture and business has underpinned exceptional growth ever since.
Prior to joining PDD, Charles ran his own design consultancy for 6 years and held the position of Creative Director in the Shanghai and Taipei offices of a Swiss branding agency.
Charles has a unique ability to identify and highlight client and user needs, translating and guiding solutions within design and innovation teams. His experience in consumer and healthcare innovation spans collaborations with large-scale Chinese consumer brands like Haier and Midea to global healthcare leaders like Becton Dickinson and Medtronic.
As a Partner at PDD, Charles will continue to oversee our key client programmes, drive growth and assert PDD’s presence and reputation in China and across the Asia Pacific Region.
Posted by PDD
The last thing that inspired me: Design and Innovation.
My dream project: A project that makes a difference in the world.
My obsession: Develop successful, award-winning and world-first products and experiences.