PDD features in Soap Perfumery & Cosmetics Magazine | PDD

PDD features in Soap Perfumery & Cosmetics Magazine

By PDD

on March 14 2014

To create innovative beauty products and packaging, brands should look to other industries for inspiration and draw from their heritage. Maeve Keane and Sarita Wilkinson speak to Julia Wray.

In the article Maeve Keane, Principal of Design Insight tells SPC, “When it comes to design and innovation, cross-pollination is hugely important. The beauty industry is creating products for people whose lives aren’t soiled in the way organisations are.”