As for trends, the desire for pharma companies to develop new devices is still strong – driven by many outstanding challenges that exists in drug delivery – improving efficacy, compliance and adherence, convenience, cost and user experience. Thus, we’ve seen new products for pain reduction such as Terumo’s new Nanopass thin needles, better looking packaging and electronics-based delivery systems.
We also saw many companies selling customisable platform technologies and veterinary medicine made its presence felt in in many ways, including a conference talk and the award winning FlexiBag & FarmPack developed by Virbac aimed at improving ergonomics and safety for large volume drug delivery.
Image credit: FlexiBag & FarmPack developed by Virbac
One of the highlights for us was the consistent positive reactions for our conceptualisation and development work of easypod™ for Merck Serono – even after seven years of it being on the market. The device sample in our display case stopped many engineers, pharma reps and academics in their tracks to learn more about it and how we went about gaining insights and creatively translating them into a commercially successful product.
Image credit: easypod™ delivery device, designed by PDD for Merck Serono
Referenced several times as a first-of-its-kind and an effective product during conference talks, it also attracted one passer-by exhibiting at the show telling us how he uses the product every day on his daughter and how great the easypod™ is. It’s hard to get a better accolade than a personal story where our work positively and meaningfully improves the life of a loved one.
We’d like to thank all who came to our stand and hope to see you again soon.