Consumer, market and design insights sit at the very heart of design and strategy, but how can you get the best out of these vital nuggets of information? How do you make them inviting and accessible for people to digest, liberating them from the depths of the server and to the heights of engagement?
While a lot of emphasis is placed on the set up of research, conducting good research and of course analysing and translating it; here at PDD we focus on communication as well as content, from snappy PowerPoints to short movies. We took some time out recently to explore alternative methods of communicating research insights, with the aim of creating a new tool that would both inform and inspire through a more immersive experience.
Click here to see how our researchers and designers have translated their ideas and explorations into an Interactive Trends Map. For this Beta version we used the industry sector of ‘beauty’ to help illustrate our new communication tool.
Explore our Beauty Trends Map to see how culture impacts approaches to beauty around the world. From ‘Nip-tuck norm’ in Latin America to Western cosmetics brands tapping into the lucrative China market; you can discover some of the major happenings in the world of beauty and personal care through a series of regional insights, micro trends, global influences and product examples.
Creating this got us thinking about the key points for ‘information liberation’; we have compiled a list of the top 5 take outs for stripping back, layering up and engaging your audience from busy executives to information hungry designers…
- Distil, distil, distil – if you think it’s too much information, it probably is! Get to the essence of the insight and avoid wrapping it up in over-elaborate narratives.
- Avoid layout repetition – strike a balance between consistency and variation, create points of interaction for a more immersive experience.
- Layer information – think of the different audiences and their needs. From top level overviews for time starved executives, to content rich and inspiring information for designers and development teams.
- Make it visual – use images, product examples and info graphics to illustrate data and insights, a welcome break from text heavy information.
- Make it a tool – rather than just an information download. Consider how your audience will use it, workshop with it, extract content for their own presentations.
Posted by Sarita
Principal – Design Insight
The last thing that inspired me: Chinese teacups from a small café in Camden Town, London - the most amazing collection of colours and textures.
My dream project: Something multi-sensorial.
My obsession: Stationery - retro inspired, Asian influenced, graphically intriguing, sensorially indulgent and the 'unique'!